AI-Driven Sales Boost at Boch Automotive Dealerships
Applicable Industries
- Automotive
- Consumer Goods
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Visual Quality Detection
Services
- Testing & Certification
About The Customer
Boch Automotive Dealerships is a leading automotive dealer serving new and used car shoppers throughout New England. The company is known for its prompt and efficient service, setting it apart from other dealerships in the region. Boch prides itself on its ability to handle high volumes of customer queries while maintaining customer satisfaction. However, the company's rapid growth brought with it challenges in managing follow-ups and assessing lead quality. They also faced issues with email deliverability, with many of their emails being filtered into spam.
The Challenge
Boch Automotive Dealerships, a prominent automotive dealer in New England, was grappling with the challenge of striking the right balance in their follow-up process. They aimed to convert quality leads into satisfied customers without overwhelming them with excessive follow-ups. As the company grew, this challenge became increasingly complex. They needed to ensure that their responses were prompt, thorough, and human-like, while also assessing the quality of incoming leads. Another significant issue was the ineffective email deliverability. Despite investing considerable time in crafting impressive emails, they were not reaching the customers as they were being filtered into spam.
The Solution
Boch Automotive Dealerships turned to Conversica's AI Automated Sales Assistant, 'Crystal', to address their challenges. Crystal's role was to enhance the responsiveness and efficiency of the dealership's follow-up process. The AI assistant was designed to provide quick, human-like responses to customer queries, thereby improving customer engagement and lead quality assessment. Additionally, Crystal helped identify serious issues in their sales process, particularly in email deliverability. The AI assistant illuminated the fact that many of their emails were being filtered into spam, preventing them from reaching the customers. Conversica also provided clear insights into which lead sources were worth investing in and which ones to drop. This allowed Boch to reallocate resources and manpower to focus on quality leads.
Operational Impact
Quantitative Benefit
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