Iris > 实例探究 > 看我创造:adidas Cold Blooded SS18 Pack 的体育营销策略

看我创造:adidas Cold Blooded SS18 Pack 的体育营销策略

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适用行业
  • 包装
适用功能
  • 销售与市场营销
关于客户
客户阿迪达斯是一家以其足球鞋和其他运动服装而闻名的运动品牌。
挑战
我们面临的挑战是推出 Cold Blooded SS18 足球鞋套装,并清楚地展示每个特许经营商的身份以推动销售。
解决方案
解决方案是让三位明星球员(博格巴、梅西和苏亚雷斯)掌控自己的影片,展示他们的创意身份和各自球鞋的独特功能。
运营影响
  • The innovative sports marketing strategy resulted in a successful launch of the Cold Blooded SS18 pack. By putting their star players in the director's chair, Adidas was able to effectively communicate the creative identity of each boot and resonate with their target audience. The individual films not only showcased the unique features of each boot but also highlighted the creative identity of the players, adding a personal touch to the marketing campaign. This strategy helped Adidas position the boots as the ultimate weapons of creativity and provided a strong reason to buy message.

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