解决 VUCA 世界中的供应链可持续性问题：家乐氏公司的案例研究
技术
- 分析与建模 - 计算机视觉软件
适用行业
- 食品与饮料
- 国家安全与国防
适用功能
- 物流运输
用例
- 供应链可见性(SCV)
- 篡改检测
关于客户
家乐氏公司是一家跨国食品制造公司，总部位于美国密歇根州巴特尔克里克。该公司生产谷物和方便食品，包括饼干、薄脆饼干、烤面包糕点、谷物棒、水果味零食、冷冻华夫饼和素食食品。该公司的品牌包括玉米片、磨砂片、脆米花、Special K、品客薯片等。家乐氏公司拥有一个多世纪的历史，业务遍及全球 180 多个国家。该公司的全球供应链高级副总裁 Alistair Hirst 已在家乐氏公司的供应链领域工作了 32 年，足迹遍布四大洲。
挑战
家乐氏公司是食品行业的全球领导者，在 VUCA（不稳定、不确定、复杂和模糊）世界中管理其供应链可持续性方面面临着重大挑战。该公司的全球供应链高级副总裁 Alistair Hirst 指出了影响其全球供应链稳定性、风险和可持续性的四个关键挑战。其中包括政治不稳定、气候变化、粮食安全和城市化。战争和社会经济失衡等政治不稳定正在很大程度上影响公司的采购和可持续性。气候变化正在改变世界种植地区，对公司的粮食生产构成威胁。食品安全是一个主要问题，特别是在该公司希望扩大业务的发展中市场。最后，到2050年，城市化预计将使世界人口增加到90亿，其中70%生活在城市地区，从而增加对粮食的需求，而资源仍然有限。
解决方案
为了应对这些挑战，家乐氏公司与位于加利福尼亚州的未来研究所合作，制定了在 VUCA 世界中进行管理的战略。该战略包括对公司方向有清晰的认识，了解实现目标的路径，目标明确，以及应对长期或短期供应冲击的敏捷性。为了解决政治不稳定问题，公司必须制定强有力的政策和计划。为了应对气候变化的影响，该公司旨在增强其供应链的弹性并预测增长地区的变化。为了确保粮食安全，该公司计划涉足商业领域，让人们从自给农业转向商业经济作物。为了解决城市化问题，该公司旨在通过强有力的可持续发展议程改善留在土地上的人们的粮食安全并提高生产力。
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