传统银行借助 Google Data Studio 实现数字化
公司规模
1,000+
地区
- Europe
国家
- Czech Republic
产品
- Google Data Studio
技术栈
- Google Analytics
- DoubleClick
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 分析与建模 - 实时分析
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
关于客户
捷克储蓄银行是捷克共和国最大的银行，拥有超过 200 万活跃客户。这些客户中的大多数都是通过在线销售渠道开始与银行合作的，然后通过呼叫中心或实体分行进行线下交易。捷克储蓄银行成立于 1825 年，经受住了时间的考验，但在过去几年中，其流程开始显得有些不顺畅。该银行通常以非常复杂的方式收集数据，但它更注重收集数据而不是使用数据。
挑战
捷克共和国最大的银行 Česká spořitelna 的数据管理流程一直举步维艰。该银行拥有一套复杂的数据收集系统，但它更注重收集数据而不是使用数据。员工手动将数据导入电子表格，媒体机构有自己的报告工作流程，导致频繁沟通和浪费时间。Česká spořitelna 认识到数据是公司最重要的资产，决定将其作为每个业务流程的关键部分——从战略到日常任务。然而，银行需要一个更好的数据管理解决方案。
解决方案
Česká spořitelna 开始使用 Google Data Studio 来简化其数据管理流程。该银行已经在使用 Google Analytics 和 DoubleClick 等 Google 产品，因此将 Data Studio 添加到其中是合乎逻辑的一步。通过 Data Studio，Česká spořitelna 能够将其数据转换为完全可定制的、功能强大的仪表板和报告。这些仪表板可帮助员工快速监控流量和销售趋势 - 如果发现任何问题，他们可以深入了解他们的展示次数、点击次数、产品等是否存在任何问题。此外，由于 Data Studio 使共享报告变得简单，Česká spořitelna 及其媒体代理机构能够拥有所有数据的单一参考点。
运营影响
数量效益
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