渐进式盈利方式
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- OpenX Exchange
- Bidder
- Video Exchange
技术栈
- Header Bidding
- Private Marketplaces
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Brand Awareness
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 供应链可见性(SCV)
服务
- 系统集成
关于客户
Purch 是一系列优质数字品牌和服务，例如 Tom's Guide、Top Ten Reviews 和 ShopSavvy。该公司每月将超过 1 亿用户与营销人员联系起来，每年促成 10 亿美元的商业交易。作为货币化策略的创新者，Purch 是首批投资标头竞价的发布商之一。他们一直在寻找方法来增加其宝贵展示需求和曝光度，并优化其收益。
挑战
Purch 是一家数字品牌和服务组合公司，每月将超过 1 亿用户与营销人员联系起来，每年促成 10 亿美元的商业交易。在取得初步成功后，Purch 希望更广泛地利用 OpenX Exchange，以增加其宝贵印象的需求和曝光度。作为货币化策略的创新者，Purch 是首批投资标头竞价的出版商之一。然而，他们需要一个合作伙伴来将他们的收益优化提升到一个新的水平。
解决方案
Purch 与 OpenX 合作，以增强其收益优化。OpenX 提供了一支由 5 名全职员工组成的团队，其中包括一名专职客户经理和收益经理，以确保每一步都提供优质的技术支持，并量身定制优化，为 Purch 带来最高的收益。从 2015 年 1 月到 2015 年 11 月，借助 OpenX 收益优化，Bidder 将 Purch 的 OpenX 采购月收入提高了 400%。Purch 成功地在 Bidder 上添加了 27 个独立网站，其中包括十几个国际网站。Purch 和 OpenX 合作进一步定制了 Bidder，实施了 Purch 业务独有的、其他地方无法复制的创意货币化解决方案。
运营影响
数量效益
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