A Progressive Approach to Monetization
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- OpenX Exchange
- Bidder
- Video Exchange
Tech Stack
- Header Bidding
- Private Marketplaces
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- System Integration
About The Customer
Purch is a portfolio of quality digital brands and services, such as Tom’s Guide, Top Ten Reviews, and ShopSavvy. The company connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. They are always looking for ways to increase demand and visibility for their valuable impressions and to optimize their yield.
The Challenge
Purch, a digital brand and service portfolio company, connects over 100 million monthly users with marketers, driving $1 billion in commerce transactions annually. After initial success, Purch wanted to leverage the OpenX Exchange in a bigger way, to increase demand and visibility for their valuable impressions. As an innovator in monetization strategies, Purch was one of the first publishers to invest in header bidding. However, they needed a partner to take them to the next level in yield optimization.
The Solution
Purch partnered with OpenX to enhance their yield optimization. OpenX provided a team of 5 full-time staffers, including a dedicated account manager and yield manager to ensure quality technical support every step of the way and tailor optimizations to bring Purch the highest yield possible. From January 2015 to November 2015, with help from OpenX yield optimizations, Bidder lifted Purch’s OpenX-procured monthly revenue by 400%. Purch successfully added 27 individual sites on Bidder, including a dozen international sites. Purch and OpenX worked together to further customize Bidder, implementing creative monetization solutions unique to Purch’s business and not replicated elsewhere.
Operational Impact
Quantitative Benefit
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