The customer, a large educational institution with 16 subsidiaries and non-profit organizations, was facing challenges with their Salesforce CRM solution. The main issue was that the origin of Salesforce was located in non-mainland-China areas, which led to a poor user experience. The domain name or IP addresses of Salesforce were constantly changing, leading to unstable access to the platform. Additionally, Salesforce had to support both mobile and PC versions to cater to staff who worked out of the office.

Salesforce DMP collects, stores and makes every piece of audience data continuously available to its clients, managing more than 10 petabytes of on-demand data.This approach, however, puts enormous demands on the Salesforce DMP system to quickly and efficiently process massive quantities of data. Salesforce DMP needed tools to ensure it could deliver high return on investment to its clients while continuously developing and bringing new platform features to market.

Ryder System, Inc., a leading provider of fleet leasing and maintenance, dedicated transportation, and supply chain management solutions, was facing several analytic challenges. They had an in-house analytics team of over five people, but there was no centralized data source. The team heavily relied on IT, resulting in long lead times for project completion. They were using various CRM systems that collected product line information on customer transactions, contacts, prospects, and pipeline opportunities for analysis. However, blending Salesforce data with other data sources was labor-intensive and sapped analyst productivity. Incorporating advanced analytics and visualizations complicated the process even further.

Salesforce is the world's #1 AI customer relationship management (CRM) platform. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.