Case Studies > Yeti Cycles Rides Growth and Profitability with SYSPRO ERP

Yeti Cycles Rides Growth and Profitability with SYSPRO ERP

Company Size
200-1,000
Region
  • America
  • Asia
Country
  • United States
Product
  • SYSPRO ERP
  • QuickBooks
Tech Stack
  • ERP Modules
  • CRM
  • Web Platform
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
  • Revenue Growth
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Consumer Goods
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Yeti Cycles, a high-end mountain bike manufacturer, was founded in 1985. In 2001, two Yeti employees bought the company and have since patented several leading-edge technologies, including a suspension design called Switch Infinity. The quality of Yeti’s designs is a direct reflection of their commitment to racing. The company is known for its innovative and high-quality mountain bikes, catering to both competitive and leisure-time bike riders. Yeti Cycles is based in Golden, Colorado, and has a diverse workforce passionate about biking and innovation. The company has grown significantly over the years, expanding its market reach internationally.
The Challenge
Yeti Cycles experienced extremely rapid growth that could not be supported by its prior technology solutions, including QuickBooks, in-house, and other third-party systems. The previous solution lacked the scalability required for such rapid growth, leading to inefficiencies and limitations in handling the increasing volume of operations and data. The company needed a more robust and scalable ERP solution to manage its expanding business operations effectively.
The Solution
In 2004, Yeti Cycles implemented a SYSPRO ERP solution to address its need for a scalable and flexible technology platform. The SYSPRO ERP system includes a broad suite of modules covering front-end sales orders, back-office accounting, requirements planning, and more. This comprehensive solution aligns with Yeti's cultural values of speed, efficiency, and simplicity. The ERP system's scalability allows Yeti to manage its rapid growth without adding additional IT staff. SYSPRO's integration capabilities enable seamless operations across various functions, including CRM and web platforms, supporting Yeti's international expansion and diverse order management needs.
Operational Impact
  • SYSPRO ERP has supported Yeti Cycles' rapid growth, accommodating a nearly 700% increase in revenue since its deployment.
  • The company has not needed to add any additional technology staff to support the SYSPRO system, highlighting its efficiency and scalability.
  • Yeti Cycles has expanded its market reach, with 40% of its revenue now coming from international markets.
  • The ERP system has enabled Yeti to improve its cost of goods, support non-U.S. orders in different currencies, and collect valuable data for better business decisions.
  • SYSPRO's flexibility and integration capabilities have contributed to Yeti's profitability, transforming it from a company with almost zero profit to a highly profitable business.
Quantitative Benefit
  • 600+% growth supported via SYSPRO ERP with zero additional requirement to grow IT staff.
  • Yeti Cycles' revenue has increased by nearly 700% since the deployment of SYSPRO ERP.
  • 40% of Yeti Cycles' revenue now comes from outside the U.S.

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