wilko Meets Local Shopper Needs and Drives Profits with Blue Yonder
Company Size
1,000+
Region
- Europe
Country
- United Kingdom
Product
- Blue Yonder's planogram and assortment optimization capabilities
- Blue Yonder's floor planning
Tech Stack
- Cloud-based implementation
- Data-driven automation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
wilko is a leading UK homes and gardens retailer, founded in 1930. The company has grown from a single location in Leicester to over 400 stores across the country. Despite its growth, wilko faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The company needed a solution that would enable it to enact a data-driven strategy consistently across every shelf at every store, making the planning team more efficient, more agile, and more driven by facts.
The Challenge
Founded in 1930, wilko is a leading UK homes and gardens retailer, with over 400 stores. Despite its growth, the company faced challenges in collecting and applying local shopper data, which led to poorly performing product assortments and visual displays. The lack of a data-driven strategy resulted in inefficiencies in the planning team and a lack of agility in responding to market changes. The company needed a solution that would make the planning team more efficient, more agile, and more driven by facts.
The Solution
wilko partnered with Blue Yonder for a cloud-based implementation of data-driven, automated space and floor planning solutions. Blue Yonder's planogram and assortment optimization capabilities allowed wilko to base its merchandising decisions on facts, enabling a consistent data-driven strategy across every shelf at every store. The solution also provided the ability to forecast the performance of new layout changes, allowing the wilko space team to confidently and accurately make decisions about category resets. Furthermore, Blue Yonder's floor planning helped wilko capture and track store equipment across more than 400 stores in one central location, enabling quicker and more accurate stock forecasting and layout changes.
Operational Impact
Quantitative Benefit
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