Onfleet > Case Studies > UrbanStems' Efficient Flower Delivery Operations Powered by Onfleet

UrbanStems' Efficient Flower Delivery Operations Powered by Onfleet

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Applicable Industries
  • Glass
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Transportation Simulation
About The Customer
UrbanStems is a flower delivery company that has been operating since 2014. They offer same-day delivery of farm-fresh flowers in NYC and Washington, DC. The company works with sustainable Rainforest Alliance Certified™ farms to create fresh, unique bouquets on-site, prior to delivery. They transitioned from a third-party bike courier company to an in-house team of bike and car couriers in 2015. UrbanStems is a data-driven company that relies heavily on technology to manage its complex operations, including efficient routing and delivery of hundreds of fresh flower orders each day.
The Challenge
UrbanStems, a flower delivery company operating in NYC and Washington, DC, faced a significant challenge when they transitioned from a third-party bike courier company to an in-house team of bike and car couriers in 2015. The company, which offers same-day delivery of farm-fresh flowers, needed a robust technology infrastructure to manage logistics and ensure on-time delivery for hundreds of orders a day. This challenge was further amplified during big holidays such as Valentine’s Day when the volume of orders could increase tenfold. The company required a solution that could efficiently handle routing and delivery of these orders, and also integrate seamlessly with their other in-house systems.
The Solution
UrbanStems turned to Onfleet, a platform known for its intuitive interface and ease of use. Onfleet's visualization features were particularly beneficial for the UrbanStems logistics team, enabling them to plan routes effectively even in unfamiliar neighborhoods. The Predictive ETA feature of Onfleet also played a crucial role in ensuring timely deliveries. UrbanStems integrated Onfleet with several other in-house systems using Zapier, eliminating the need for custom code. This integration allowed UrbanStems to set up triggers for notifications to dispatchers when there were oversized products ordered or when the delivery capacity for a particular window was reached. This helped in managing the delivery load throughout the day and avoiding large spikes in the mornings and major lulls in the afternoons. UrbanStems also leveraged Onfleet's analytics features to continually fine-tune their operations and improve the customer experience.
Operational Impact
  • The implementation of Onfleet in UrbanStems' operations has resulted in significant operational improvements. The intuitive interface and visualization features of Onfleet have simplified the process of planning routes, even in unfamiliar neighborhoods. The Predictive ETA feature has been instrumental in ensuring on-time deliveries. The integration of Onfleet with other in-house systems through Zapier has enabled UrbanStems to manage their delivery capacity effectively, avoiding large spikes and lulls in their operations. The analytics features of Onfleet have also allowed UrbanStems to continually fine-tune their operations and improve the customer experience. Despite occasionally exploring other software options, UrbanStems has found no better or easier-to-use technology than Onfleet.

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