Case Studies > Transforming the employee experience at Penske Australia and New Zealand

Transforming the employee experience at Penske Australia and New Zealand

Company Size

1,000+

Region

Pacific

Country

Australia
New Zealand

Product

Inside Penske
Firstup

Tech Stack

Employee Experience Platform
Mobile Devices
Laptops

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Digital Expertise
Employee Satisfaction

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive
Transportation

Applicable Functions

Business Operation
Human Resources

Services

System Integration
Training

About The Customer

Penske Australia and New Zealand is a subsidiary of the U.S.-based Penske Corporation, known for its yellow rental trucks. Headquartered in Brisbane, Australia, the company employs 1,000 people across Australia and New Zealand. Penske operates in three main divisions: rental and leasing, heavy-duty trucks, and large-scale engine systems that power various applications, including off-highway vehicles, mine excavators, and naval frigates. The company sought to improve its internal communication to better engage its workforce, which is split between field and office environments.

The Challenge

Penske Australia and New Zealand faced significant challenges in internal communication due to their dispersed workforce across multiple business units and geographical areas. The company relied heavily on direct managers to relay information, which often led to inconsistencies and delays. Additionally, there was a notable divide between field workers and office employees, with the former often lacking access to laptops and the latter being overwhelmed by constant notifications. This communication gap resulted in employees feeling disengaged and lacking visibility into the company's operations.

The Solution

Penske implemented the 'Inside Penske' platform, developed by Firstup, to address their internal communication challenges. The platform was designed to deliver information directly to employees' mobile devices and laptops, ensuring that everyone had access to vital information regardless of their location. After a successful pilot program with 100 users, the platform was rolled out company-wide, achieving a 75% employee adoption rate within the first year. The platform focuses on engaging content related to Penske staff and products, rather than business announcements, and incorporates elements of playfulness and fun to enhance the employee experience. Metrics and insights gathered from the platform help tailor content to employee preferences, ensuring continuous engagement.

Operational Impact

The 'Inside Penske' platform has significantly improved internal communication by delivering information directly to employees' devices, ensuring timely and consistent updates.
The platform has fostered a sense of community and collaboration among employees, with increased 'banter' and relationship-building across different departments.
The focus on engaging and relevant content has made the platform appealing to employees, contributing to a high adoption rate and overall satisfaction.
The platform's success has positioned Penske as an attractive employer for millennials, who value innovative and modern workplace solutions.
Insights and metrics from the platform allow Penske to continuously improve and tailor content to meet employee needs and preferences.

Quantitative Benefit