Transforming Delivery Management: A Case Study on Graham & Brown
Technology Category
- Functional Applications - Warehouse Management Systems (WMS)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Marine & Shipping
- Transportation
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Last Mile Delivery
About The Customer
Graham & Brown is a renowned company that has been enhancing homes for over 70 years with their British-made design led wallpaper, paint, and art. They operate internationally, serving the UK, America, and Europe online, through a network of branded stores and a number of distribution retailers. With a thriving ecommerce brand, the company was looking to remove delivery as an inflexible blocker to growth. They sought a solution that would not only improve their delivery management processes but also make them feel like a valued partner.
The Challenge
Graham & Brown, a leading British-made design led wallpaper, paint, and art company, faced significant challenges in their delivery management. With a rapidly growing ecommerce brand, the company was struggling with a single carrier delivery offering, which provided limited choice to customers at checkout. As the business expanded, the logistics operation was unable to keep up with the increasing demand for customer convenience. The process of onboarding new carriers was resource-intensive and cumbersome. The lack of a multi-carrier offering or a delivery management platform resulted in a lot of manual work in the warehouse. If customer orders needed changing, the label had to be cancelled and changed manually for each order, leading to customer frustration and inefficiencies.
The Solution
Graham & Brown turned to Sorted, a delivery management platform, to address their challenges. Sorted's solution, Ship, offered over 1000+ services in its carrier cloud, giving Graham & Brown the flexibility to turn new carriers and services on and off without the need for dedicated IT resources each time. This solution eliminated the need for manual label changes. Sorted also offered bespoke support and engaged the Graham & Brown IT teams, allowing them to learn from the implementation process. The implementation of Sorted's solution was marked by continuous communication and a strong working relationship, even when challenges arose. Now, Graham & Brown have multiple carrier connections enabled at checkout, providing more delivery options and increased customer choice.
Operational Impact
Quantitative Benefit
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