Domo > Case Studies > Torchy’s Tacos Makes Data a Key Ingredient to Success With Domo

Torchy’s Tacos Makes Data a Key Ingredient to Success With Domo

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Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • Domo BI & Analytics
Tech Stack
  • Domo’s Magic ETL
  • Excel
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Functional Applications - Inventory Management Systems
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
About The Customer
Since 2006, Torchy’s Tacos has grown from a single food truck to more than 100 locations across 14 states. With a passion for fresh ingredients and innovative flavors, their founder says they’re serious about one thing and one thing only: their food. But thanks to Domo, data comes a close second.
The Challenge
Before Domo, Torchy’s struggled with a data collection and reporting process that might make sense when running a single food truck, but not a taco empire. The finance team would have to manually collect data across disparate data sources, build reports one by one in Excel, and then send reports out to each store operator. With more than 100 stores to track, the finance team spent all its time on reporting, with limited time left over for analysis.
The Solution
Using Domo’s drag-and-drop Magic ETL, Torchy’s can quickly and easily pull data from all its data sources, process and transform it, and then visualize it with dynamic dashboards. By reducing the need to leverage developers every time they want to add a data set or run a new analysis, the finance team and store operators are able to significantly reduce their time to insight. Torchy’s uses Domo to improve its employee utilization and real estate strategy, which helps the company deliver a better dining experience. The company also leverages IoT sensor data to not only ensure food is delivered quickly to the right table, but to understand how customers move through each store and where they sit.
Operational Impact
  • Improved employee utilization and real estate strategy
  • Better understanding of customer movement and seating preferences in each store
  • Reduced time to insight for finance team and store operators
  • Enhanced ability to track customer sentiment
Quantitative Benefit
  • 120 Domo users across the company
  • Data collection and reporting process optimized for over 100 stores

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