Case Studies > The Sultan Center meets expansion and compliance objectives with Manhattan Associates’ solutions

The Sultan Center meets expansion and compliance objectives with Manhattan Associates’ solutions

Customer Company Size

Large Corporate

Region

Middle East

Country

Jordan
Kuwait
Lebanon
Oman

Product

Warehouse Management for Open Systems
Supply Chain Intelligence

Tech Stack

Warehouse Management Systems (WMS)
Supply Chain Intelligence

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Analytics & Modeling - Predictive Analytics
Functional Applications - Warehouse Management Systems (WMS)

Applicable Industries

Food & Beverage
Retail

Applicable Functions

Logistics & Transportation
Warehouse & Inventory Management

Use Cases

Inventory Management
Predictive Replenishment
Supply Chain Visibility

Services

System Integration
Training

About The Customer

The Sultan Center (TSC) is Kuwait’s largest independent retailer and a leading supplier of supermarket items, perishables, and general merchandise in the Middle East. The company operates 13 major retail outlets in Kuwait and holds a 15 percent share of the country’s retail market. TSC also has retail operations in Jordan, Oman, Bahrain, and Lebanon. The company is known for its broad range of foreign branded food products, imported from all over the world, which necessitates maintaining high on-shelf availability of all stocked brands. TSC's portfolio includes retail, restaurants, trading, fashion, and telecoms, making it a highly diversified business.

The Challenge

The Sultan Center faced the challenge of expanding its business while adhering to rigorous health ministry requirements for imported foods. The legacy system in place was inadequate for managing these complex requirements and supporting the company's long-term expansion plans into new territories such as Syria, Egypt, and North Africa. The need for greater control over existing warehouses and the ability to track health ministry requirements on products were critical issues that needed to be addressed.

The Solution

The Sultan Center decided to implement Manhattan Associates’ Warehouse Management for Open Systems and Supply Chain Intelligence solutions at four of its sites in Kuwait. These solutions were chosen to enhance visibility of stock, improve picking rates and accuracy, handle increasing product volumes, and track goods against health ministry requirements. The implementation was completed in just eight weeks, even after a warehouse fire disrupted operations. The new system provided significant benefits, including increased efficiencies in warehouse operations such as put-away and picking, and dramatically improved pick accuracy and pick rates. Phase two of the project aims to leverage additional features like 'put-to-store' and 'multi-order picking' for further efficiency improvements and cost reductions.

Operational Impact

The new warehouse management solution provided faster and more efficient processes for moving imported goods through health ministry compliance to shelf.
The solution enabled faster and more accurate picking, significantly improving pick accuracy and pick rates.
Superior inventory control was achieved, allowing for better management of stock and compliance with health ministry requirements.
The capability to support business expansion was enhanced, with plans to roll out the solution to sites in Lebanon, Jordan, and Oman over the next two years.
The support from Manhattan Associates was highly responsive, especially during critical situations like the warehouse fire, ensuring minimal disruption to operations.

Quantitative Benefit

The implementation was completed in just eight weeks, even after a warehouse fire disrupted operations.
The company holds a 15 percent share of Kuwait’s retail market.
The solution is set to be rolled out to additional sites in Lebanon, Jordan, and Oman over the next two years.