The Scent of Success: How Microsoft helped the retailer Lootah optimise their operations
Company Size
200-1,000
Region
- Middle East
Country
- United Arab Emirates
Product
- Microsoft Dynamics 365
- Power BI
Tech Stack
- Microsoft Dynamics 365
- Power BI
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Predictive Replenishment
Services
- System Integration
- Training
About The Customer
Lootah is the leading perfume retailer in the UAE with 16 stores in the country and abroad. Specialising in oriental and French perfumes, incense, and perfumed blended oils, Lootah decided to take a step towards digital transformation with Microsoft. The company has a strong presence in the market and is known for its high-quality products. With a focus on customer satisfaction and operational efficiency, Lootah sought to enhance its business processes and improve overall performance through technological advancements.
The Challenge
The pre-existing solution no longer addressed the organisational challenges faced by Lootah; it was not scalable and has become a major challenge to tackle on the company’s growth path. The lack of integration between the back and front office caused inconsistencies in reconciling sales data as mismatched information needed to be verified manually. This, in turn, caused delays and added to the workload of each staff member.
The Solution
Lootah partnered with Microsoft to implement Dynamics 365, which matched their requirements for simplicity, usability, minimal need for customisation, and ease of implementation. The organisation implemented several Dynamics 365 modules, including Financials, Procurement, Inventory, Retail (covering 14 points of sale), and Power BI. This integrated solution connected points of sale to the back office, providing greater visibility of inventory across all stores and locations and significantly reducing the timeframe required for financial reporting. Microsoft’s local partner, Robosot, played a crucial role in ensuring a smooth implementation and customisation of the solution. The introduction of Dynamics 365 started from the back office and was later extended to the front office staff, incorporating feedback from end users to enhance the system’s functionalities.
Operational Impact
Quantitative Benefit
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