Syntax Consultancy Enhances Efficiency and Reporting with Bullhorn’s CRM and Marketplace Solutions
Technology Category
- Functional Applications - Manufacturing Execution Systems (MES)
Use Cases
- Additive Manufacturing
- Time Sensitive Networking
Services
- System Integration
About The Customer
Syntax Consultancy is the largest independent recruitment consultancy in the Midlands, England. The Derby-based agency offers a global recruitment service for IT, engineering, and manufacturing businesses. It specializes in matching highly skilled candidates with organizations that have specific technical requirements. In 2012, Syntax reviewed its CRM and business reporting solutions and decided that both needed to be upgraded. The agency had outgrown its legacy CRM system, which had been built by the Syntax IT team in 2004.
The Challenge
Syntax Consultancy, a Derby-based recruitment agency, was facing challenges with its legacy customer relationship management (CRM) system. The system, built by the Syntax IT team in 2004, was no longer sufficient for the growing needs of the agency. The agency required a CRM system with scalable reporting and analysis functionality. The existing system was labor-intensive, leading to inaccuracies in data due to human error. This often resulted in decisions being made based on assumptions rather than concrete numbers. The agency was also spending a significant amount of time correlating multiple spreadsheets from each recruiter. Furthermore, the collation of key performance indicator (KPI) and board-level information was proving to be difficult.
The Solution
After evaluating 12 different Software as a Service (SaaS) offerings, Syntax Consultancy decided to implement Bullhorn as its comprehensive online CRM and reporting solution. This decision was influenced by the additional reporting functionality offered through the Bullhorn Marketplace. The implementation of Bullhorn allowed Syntax to boost productivity and streamline operations into a single system and highly efficient workflow. It also enabled the automation of critical tasks, thereby decreasing error rates and bringing all processes into a web-based system. The new system provided instant access to information, saving time on daily activity and management. It also improved communication within the company as the new SaaS solution enabled the team to easily share resources and expertise from wherever they were working. Syntax was also able to integrate key reporting applications from the Bullhorn Marketplace to measure efficiencies and improve data quality.
Operational Impact
Quantitative Benefit
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