Case Studies > Spotlight: rabbittransit York, PA

Spotlight: rabbittransit York, PA

Customer Company Size
Mid-size Company
Region
  • America
Country
  • United States
Product
  • Ecolane DRT scheduling and dispatching software
  • Ecolane Touch Screen MDT software
  • Ecolane Web Self Service Customer Scheduling
  • Advanced Ecolane Reporting System
  • IVR Solution
Tech Stack
  • Android tablets
  • Turn-by-turn navigation
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Transportation
  • Cities & Municipalities
Applicable Functions
  • Logistics & Transportation
  • Business Operation
Use Cases
  • Fleet Management
  • Predictive Maintenance
  • Remote Asset Management
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Based out of York, PA, nearly 8,000 people depend on rabbittransit each day to get to work, medical facilities, school, and other life-sustaining activities. rabbittransit provides ADA accessible and curb-to-curb paratransit services in York, Adams, Columbia, Cumberland, Franklin, Montour, Northumberland, Snyder, and Union counties. rabbittransit also offers fixed route service in York and Adams counties as well as commuter bus service between York and Harrisburg, Gettysburg and Harrisburg and between York and Northern Maryland. rabbittransit provides all these services with a fleet of 237 paratransit vehicles and performs an average of 2,700 trips per weekday.
The Challenge
As a smaller urban agency serving a mostly rural population, rabbittransit faced some unique challenges. With York County being the only urban area out of all of the other counties that rabbittransit serves, the agency had to quickly adapt and find ways to address the unique challenges that are presented when serving rural communities such as longer distance trips, longer wait and ride times. rabbittransit was looking for a uniform platform to have consistent service and reporting throughout the ten counties. They wanted service procedures using one vendor and platform to avoid inconsistency and fragmentation in service. They also needed to find a way to maintain operations and efficiency to achieve profitability without compromising excellent customer service.
The Solution
rabbittransit was chosen by the Pennsylvania Department of Transportation (PennDOT) as a pilot site for the implementation of a statewide transportation software project in November 2011. The following Ecolane solutions were implemented: Ecolane DRT scheduling and dispatching software, Ecolane Touch Screen MDT software with turn-by-turn navigation running on Android tablets, Ecolane Web Self Service Customer Scheduling, Advanced Ecolane Reporting System along with Ad-hoc reporting tool, Extensive PennDOT specific reports, and IVR Solution. With a more complex transit offering compared to other states, PennDOT required some customization and a unique solution to a statewide need. At the time of implementation, Ecolane was able to come up with an effective solution by creating a new module for managing group trips. Compared to their previous transit software, rabbittransit was thrilled with Ecolane’s solution because of its easy-to-use interface, accurate reporting modules, improved service efficiencies and ability to enhance the customer experience in addition to the support and accessibility of the Ecolane team throughout the implementation process and beyond.
Operational Impact
  • rabbittransit was able to maintain operations, efficiency, and profitability without sacrificing customer service and safety.
  • Trips and trends have been easier to identify with Ecolane DRT software.
  • By continuously monitoring the onboard time of passengers, rabbittransit has had the ability to schedule rides at more optimal times, improving communication with their riders.
  • Visibility has also allowed rabbittransit to enhance group trips and create more automation and efficiency.
  • High customer satisfaction rate: Ecolane’s pick-up windows are spot on, allowing rabbittransit to give customers accurate time of arrival and overall good customer service.
Quantitative Benefit
  • Consistently met goal of 2.5 for RPH.
  • OTP increased 16%, from 82% to 95% or greater.
  • Saved over $1 million in operational expenses since implementation.
  • Began as a two-county system in 2011, grown to a 10-county system as of August, 2017.
  • 82% of customers have a positive view of rabbittransit service.

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