Case Studies > Speed. Scale. Exceptional Service. How Lionbridge Helped Nordson Transform Their Website into A Multilingual, Multicultural Platform.

Speed. Scale. Exceptional Service. How Lionbridge Helped Nordson Transform Their Website into A Multilingual, Multicultural Platform.

Company Size

1,000+

Country

United States

Product

Lionbridge Connector for Sitecore
Sitecore CMS

Tech Stack

Content Management System (CMS)
Translation Workflows

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Brand Awareness
Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Consumer Goods

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Digital Thread
Remote Collaboration

Services

Software Design & Engineering Services
System Integration

About The Customer

Nordson is a B2B manufacturing company that has been providing quality adhesive dispensing, industrial coating and technology systems for over 50 years. In the 1960s, Nordson began shipping product overseas and globalizing their business. By the end of the decade, they had established branches throughout Europe and Asia; today they operate in more than 35 countries worldwide. Nordson engineers, manufactures and markets dispensing equipment for consumer and industrial adhesives, sealants and coatings. As a global company, Nordson strives to offer their customers the same high quality service, no matter where they are in the world. Their strategy for long-term growth is based on solving customers’ needs globally. To address an internationally diverse customer base, a network of over 7,500 employees supports Nordson divisions worldwide. In 2019, 68% of Nordson’s revenues were generated outside of the U.S. Recognizing the potential of continued growth in the foreign business sector, Nordson sought a digital globalization strategy capable of supporting their global reach. Lionbridge applied linguistic expertise, technological prowess and years of experience to meet and exceed that demand.

The Challenge

Nordson had successfully established a global market presence—but lacked the structure and tools to ensure brand cohesion. Given the decentralized nature of their organization, each division had their own approach to translating and localizing content for their market. As a result, the content intended to represent their brand with a singular voice and style was being interpreted by several different vendors. Not surprisingly, Nordson noticed inconsistencies with how their company’s message was being communicated and with the quality of the translations. Nordson’s mission to provide reliable, top-tier services to their customers drove them to reevaluate this initial digital globalization strategy. They needed flexible, accurate website translation support that could be implemented quickly and at scale. Lionbridge had the tools and expertise to meet that need.

The Solution

In partnering with Lionbridge, Nordson moved to Sitecore and instituted a singular, streamlined CMS across the enterprise. Lionbridge has years of expertise working with CMSs for best-of-breed website translation processes. Supported by those 20+ years of linguistic expertise and tech-focused translation workflows, we quickly set up a strategy that would meet Nordson’s global needs and growth goals. The Lionbridge Connector for Sitecore proved to be the right strategy to align the decentralized organization onto one process across locales. The Sitecore connector is a powerful, technologically advanced translation tool. It has the capabilities to streamline the translation and localization processes both accurately and at scale. Our expertise with Sitecore brought a number of important advantages: Consistency in translation of digital content, Accelerated turnaround to meet rush deadlines, Efficient review of translations, In-context preview of digital content, Adaptability to translate different forms of content i.e. data sheets, brochures, etc. A quality CMS makes digital transformation a manageable process. The Lionbridge-Sitecore integration was the solution Nordson needed.

Operational Impact

Established brand consistency to support the success of 35 company branches worldwide.
Delivered an automated website localization procedure that enables Nordson to reach new international markets faster and with more localized content.
Introduced a competitive advantage with rapid web content publication and scalability, both in terms of content volume and geographic reach.
Provided the ability to review content in context using the Freeway Platform; improved the quality of the final published content and established a positive and productive relationship between Lionbridge and Nordson reviewers.

Quantitative Benefit