IBM > Case Studies > Somnopro Group: Faster response to customer orders helps to grow revenues and boost business volumes by 15 percent

Somnopro Group: Faster response to customer orders helps to grow revenues and boost business volumes by 15 percent

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Company Size
1,000+
Region
  • Asia
Country
  • China
Product
  • Oracle JD Edwards EnterpriseOne
  • IBM Power 550
  • IBM System Storage DS4700
Tech Stack
  • Oracle Database 10g
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Revenue Growth
Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Consumer Goods
Applicable Functions
  • Discrete Manufacturing
  • Logistics & Transportation
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer
Somnopro Group is one of the largest mattress makers in China, and produced the country’s very first spring mattress in 1971. The company currently operates seven manufacturing centers and more than 1,300 retail outlets throughout China, producing mattresses, bedding and other furniture products for both domestic and international markets. Over the years, Somnopro Group has established itself as the go-to choice for consumers in China. Maintaining this market-leading position has not been without its challenges: as competition intensifies and customer expectations increase, Somnopro Group realized that it had to modernize operations to keep pace with the demands of today’s market.
The Challenge
Somnopro Group, one of the largest mattress makers in China, realized that it needed tighter control over logistics to meet customer demand for faster delivery. The company serves a customer base that stretches across the length and breadth of China. To guarantee more timely processing of customer orders, Somnopro Group wanted to expand the reach of its production network by opening new factories, ensure that it was manufacturing the right amount of each product at the right location, and orchestrate the logistics process to ship orders in time. Achieving this required clear insight into all aspects of operations and tight integration between different business functions. Yet without an easy way of monitoring and managing group-wide activity, Somnopro Group struggled to provide decision-makers with the information they needed to shape an effective manufacturing and distribution strategy.
The Solution
Somnopro Group set out on an ambitious project to overhaul manufacturing and logistics operations, selecting Oracle JD Edwards EnterpriseOne as the key enabler of this change effort. This decision was driven by the solution’s competitive cost of ownership and tight integration. Having chosen the technology to drive its business transformation, Somnopro Group’s attention turned to finding a partner that could expertly guide the implementation. This search led the company to IBM Global Business Services. Together with IBM Global Business Services, Somnopro Group designed and deployed a unified ERP platform from the ground up, built on a suite of Oracle JD Edwards EnterpriseOne applications, including Financial, Distribution and Manufacturing modules, and supported by Oracle databases. To provide a robust foundation for the JD Edwards applications, Somnopro Group implemented two IBM System x servers. An IBM Power® 550 server supports the underlying Oracle databases, and the company uses IBM System Storage® DS4700 to deliver scalable, high-performance storage at a low total cost of ownership.
Operational Impact
  • With its integrated Oracle application suite, Somnopro Group has standardized business processes and gained a unified view of enterprise-wide information. Employees can now work more effectively and make more informed decisions, helping the business run better.
  • Unprecedented operational insight and control is helping Somnopro Group to run a more efficient, profitable company, cementing its leadership position in the industry.
Quantitative Benefit
  • Somnopro Group plans to accelerate delivery timeframes by up to 92 percent
  • This is expected to contribute to a 15 percent boost in annual growth.

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