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Company Size
1,000+
Region
- America
- Europe
Country
- Canada
- Germany
- United Kingdom
Product
- Smartling Global Fluency Platform
- Smartling Translation Management System
Tech Stack
- Translation Management Software
- Localization Workflow Automation
- Translation Memory
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Rhapsody, the first legal streaming music service, offers music lovers access to 40 million songs through its app on smartphones and computers. After acquiring Napster in 2011, Rhapsody relaunched its services under the Napster brand in Germany and the United Kingdom, expanding throughout Europe, Latin America, and Canada. The company translates its website, technical documentation, customer support, and app content into 14 languages to support 34 countries. Rhapsody aims to provide customized experiences for its global user base, catering to different musical tastes and preferences.
The Challenge
Rhapsody, after acquiring Napster, expanded its services under the Napster brand across Europe, Latin America, and Canada. The company faced significant challenges in translating and localizing its content into 14 languages for 34 countries. The manual process of sending and receiving string files for translation via email was slow and confusing. Additionally, Rhapsody incurred high project management fees for each translation project, regardless of size. The company needed a streamlined process to control rising translation and localization costs and improve workflow efficiency.
The Solution
Rhapsody evaluated various translation management software solutions to streamline its translation and localization processes. The company chose Smartling's Global Fluency Platform due to its comprehensive features. Smartling's platform allowed Rhapsody to control translation memory, automate manual processes, and eliminate project management fees. The intuitive and easy-to-use technology enabled Rhapsody to quickly implement the solution and improve its workflows. Smartling's platform supports the translation of Rhapsody's website, technical documentation, customer support, and app content, ensuring efficient and customized experiences for users in different countries.
Operational Impact
Quantitative Benefit
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