Case Studies > Sil-Mid fuel growth with WinMan e-commerce

Sil-Mid fuel growth with WinMan e-commerce

Company Size
11-200
Region
  • Europe
Country
  • United Kingdom
Product
  • WinMan ERP Software
  • WinMan e-commerce solution
  • WinMan Mobile
Tech Stack
  • ERP System
  • E-commerce Platform
  • Content Management System
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
  • Revenue Growth
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Inventory Management Systems
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Aerospace
Applicable Functions
  • Business Operation
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Supply Chain Visibility
  • Warehouse Automation
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Sil-Mid Ltd is a UK-based company that has been supplying specialist materials for over thirty years. They cater to the aerospace, aviation, and high-tech manufacturing industries, offering a wide range of products including adhesives, sealants, lubricants, silicones, paints, coatings, and cleaning compounds. With a global reach, they source and supply over 14,000 products in partnership with more than 400 suppliers. The company is known for its full batch traceability and shelf life management, making it a trusted name in its field. Sil-Mid Ltd is committed to continuous improvement and innovation, always looking for ways to expand and enhance their services.
The Challenge
Sil-Mid Ltd, a specialist distributor of materials for aerospace, aviation, and high-tech manufacturing, faced the challenge of managing a rapidly growing and increasingly sophisticated business. Their existing e-commerce solution was inefficient, contributing only 4% of their turnover. They needed a new ERP system that could support their day-to-day activities and integrate seamlessly with a new, more efficient e-commerce platform. Additionally, they wanted to replicate their defunct printed catalog on their website and improve their search engine rankings.
The Solution
Sil-Mid Ltd chose WinMan ERP Software to address their needs. The WinMan ERP system not only supported their day-to-day activities but also offered a fully integrated e-commerce solution to replace their old system. This new e-commerce platform allowed them to easily manage product data, price lists, and images, making it simple to update their website. The integration of WinMan e-commerce and ERP software enabled real-time stock availability and delivery date promises, improving customer satisfaction. Additionally, the new system enhanced their search engine rankings through friendly URLs, Google product feeds, and automatic metadata population. The WinMan Mobile solution was also extensively used in their warehouse operations, further streamlining their processes.
Operational Impact
  • The integration of WinMan e-commerce and ERP software allowed Sil-Mid Ltd to provide accurate delivery dates, even for out-of-stock products, enhancing customer satisfaction.
  • The new e-commerce platform improved their search engine rankings, freeing up time for the sales team to focus on developing sales.
  • Customers could now administer their own accounts, track orders, reprint invoices, and repeat old orders securely from the website, improving the overall customer experience.
  • The customer service team could spend more time delivering a smoother and more efficient service, thanks to the self-service capabilities of the new e-commerce platform.
  • Sil-Mid Ltd is implementing export shipping capabilities, which will allow them to ship worldwide, taking into account hazardous and non-hazardous freight options, further increasing e-commerce sales.
Quantitative Benefit
  • The new e-commerce solution aimed to achieve 10% of turnover through web sales in the first year, up from the previous 4%.

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