Sidecar Restaurant Boosts Business with Foursquare Ads
Company Size
11-200
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- not mentioned
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
About The Customer
Sidecar is a restaurant located in Brooklyn, New York. Known for its comfortable atmosphere and classic food and cocktails, the restaurant has been a staple in the Park Slope neighborhood since its opening in 2007. The restaurant is co-owned by brothers Bart and John DeCoursy. Despite its success, Sidecar operates on a limited budget, typical of many small businesses. The restaurant has faced increased competition in recent years due to the rapid growth and development of its neighborhood. This has necessitated the need for the restaurant to find cost-effective ways to maintain its edge and attract customers.
The Challenge
Sidecar, a restaurant in Brooklyn, New York, has been serving comfort food in a warm and inviting atmosphere since 2007. However, with the rapid growth of its Park Slope neighborhood, the restaurant has faced increased competition. Co-owners Bart and John DeCoursy have had to find ways to maintain an edge and set their business apart. Operating on a limited budget like most small businesses, the DeCoursys needed to make wise choices in their efforts to stand out. They were uncertain about the effectiveness of print and other forms of advertising and had previously used Yelp, which they found unsatisfactory.
The Solution
In their quest to set themselves apart and attract more customers, the DeCoursys turned to Foursquare Ads. They found this to be a better use of their limited budget compared to other advertising platforms like Yelp. Foursquare Ads allowed them to reach a wider audience and attract more customers to their restaurant. The platform proved to be a cost-effective solution, with the restaurant paying just $2.02 per customer action. This included 126 visits, indicating a high return on investment. The DeCoursys found Foursquare Ads to be an extremely successful tool for their business, not just in terms of the results on paper, but also in terms of the lasting results they observed in person.
Operational Impact
Quantitative Benefit
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