Royal Canin: Enhancing capabilities and increasing efficiency with rollout of global ERP platform
Customer Company Size
Large Corporate
Region
- Europe
Country
- France
Product
- Microsoft Dynamics NAV Financial Management
- Microsoft Dynamics NAV Sales and Marketing
- Microsoft Dynamics NAV Supply Chain Management
- Microsoft BizTalk
Tech Stack
- Microsoft Dynamics NAV
- Microsoft BizTalk
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Founded in 1968, Royal Canin is a leading global supplier of pet food. The company is headquartered in the French town of Aimargues and operates in over 60 countries, employing more than 6,000 people. Over the past four decades, Royal Canin has established itself as a leading pet food specialist, selling to consumers through vets, breeders, and pet shops. The company has built a strong reputation and now plans to enhance its capabilities via transformation onto a single global ERP platform, sustaining success and increasing efficiency. In parallel, the company hopes to conquer new markets rapidly to further expand its global network.
The Challenge
Royal Canin, a leading global supplier of pet food, was looking to improve customer service and launch a digital transformation for online sales channels. However, a series of mergers and acquisitions had left the company with disparate IT systems and business processes, making it difficult to launch new initiatives quickly across its global market. The company was facing delays in implementing major changes across its worldwide network due to the need to incorporate each new process in a multitude of IT systems. This was compromising their ability to react rapidly to changes in the market, threatening to dull their competitive edge.
The Solution
After evaluating a range of ERP solutions, Royal Canin decided to deploy Microsoft Dynamics NAV, including modules for finance management, supply chain management, sales and marketing. In addition, the company implemented Microsoft BizTalk to help streamline operations by automating key business processes. To ensure the success of a project involving so many critical operational areas, Royal Canin set out to find a systems integrator with truly global capabilities, and selected IBM® Global Business Services®. The IBM team helped Royal Canin to build the shared core model for its global ERP solution. The consultants expertly modified the software to support the sophisticated best practices defined during the workshops. During the implementation for each country, the IBM deployment team performs a gap analysis to spot any missing functionality required for optimal operations in each local market, and adapts the solution as necessary.
Operational Impact
Quantitative Benefit
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