RingCentral > Case Studies > Ross Education Streamlines Admissions Process with RingCentral Integration

Ross Education Streamlines Admissions Process with RingCentral Integration

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Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Education
  • Healthcare & Hospitals
Applicable Functions
  • Human Resources
Use Cases
  • Inventory Management
  • Smart Campus
Services
  • System Integration
  • Training
About The Customer
Ross Education is a provider of education to medical support personnel in disciplines such as medical insurance billing, medical assistant, dental assistant, pharmacy technician, and veterinary assistant. The company was founded in 1971 and has over 600 employees. It is headquartered in Clinton Township, Michigan, and has 45 locations throughout Indiana, Iowa, Kentucky, Michigan, Ohio, Tennessee, Alabama, and West Virginia. Ross Education provides training on a variety of medical assistant specialties, as well as healthcare administration disciplines like medical billing and insurance claims processing.
The Challenge
Ross Education, a provider of education to medical support personnel, was facing a challenge in streamlining its admissions process. The company was using multiple cloud services for different tasks, including faxing and online meetings, which was not only costly but also complicated the workflow. The greatest need for integration was in the recruiting and admissions department, where staff members needed to be more productive. The company was also transitioning from Salesforce® to CampusNexus, a specialized CRM for education, to manage leads and applications from prospective students. However, CampusNexus had not previously produced an integration with RingCentral, the phone system Ross Education was using.
The Solution
Ross Education decided to use the RingCentral platform APIs to integrate its phone system with the CRM. This allowed the company to replace several cloud services with one, simplifying the workflow and reducing costs. The integration meant that employees could click to call prospective students from within the CRM app, and the software could check the caller ID on incoming calls against its database, popping up any matching records on the screen of the staff member who takes the call. The integration process took a couple of months, or a little over 100 hours of labor, to develop and test, and went live in May 2017. The integration was part of a larger effort to streamline the entire admissions process, making a better impression on prospective students and signing up more of them.
Operational Impact
  • The integration of RingCentral with the CRM system has significantly improved the productivity of the recruiting and admissions staff at Ross Education. The ability to click to call prospective students from within the CRM app and the automatic pop-up of matching records on incoming calls has streamlined the workflow. The integration has also helped in training staff to use one system instead of two, simplifying the process. Furthermore, the integration has enhanced the admissions process, making a better impression on prospective students and increasing the number of sign-ups. The process involves lots of meetings and conference calls, as well as faxing and text messaging, all of which have been made easier with RingCentral.
Quantitative Benefit
  • The integration process took a little over 100 hours of labor to develop and test.
  • The company was able to replace several cloud services with one, reducing costs.
  • The integration went live in May 2017.

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