Metapack > Case Studies > River Island Drives Huge Efficiency Gains with MetaPack

River Island Drives Huge Efficiency Gains with MetaPack

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Company Size
1,000+
Region
  • Asia
  • Europe
  • Middle East
Country
  • United Kingdom
Product
  • MetaPack Manager
  • MetaPack Options
  • MetaTrack
Tech Stack
  • Rule-based system
  • Carrier integration
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Sales & Marketing
Use Cases
  • Fleet Management
  • Supply Chain Visibility
Services
  • System Integration
About The Customer
River Island is a high street fashion retailer with a brand established for over 60 years. The company operates 350 stores across Europe, Asia, and the Middle East and runs six dedicated websites in four currencies. As a global leader in stylish, affordable fashion, River Island has a significant online presence, with more and more customers purchasing online. The company is committed to meeting the demands of shifting consumer behaviour, especially across borders. Repeat customers represent 51% of all orders, and conversions are up 18% year-on-year.
The Challenge
River Island, a global leader in stylish, affordable fashion, was facing challenges with its carrier management system. The system was manually intensive, requiring personnel to assign each parcel to a carrier on an individual basis when processing an order. Moreover, the system wasn’t aligned with physical stores, and it couldn’t handle carrier automation or package assignment. The retailer was looking for a more efficient approach to meet the demands of shifting consumer behaviour, especially across borders.
The Solution
River Island implemented MetaPack Manager and set up advanced allocation rules to dynamically assign each parcel to the right carrier based on factors such as product type, value, size, and delivery postcode. MetaPack’s carrier integration also allows River Island to utilise a far greater variety of delivery services in fulfilling international orders. While technical complexities previously meant the retailer could offer only three or four international services, today customers can choose from eight international delivery options as well as PUDO services through personalised delivery offerings on the website’s front end. MetaPack has provided significant benefits in terms of time saving and productivity. New carrier integration and the installation of new delivery solutions are now straightforward tasks, while management requires an estimated 20% less resource than before.
Operational Impact
  • Seamless cross-border trading
  • Significant time savings and better productivity
  • Increased customer satisfaction
  • Operational agility
Quantitative Benefit
  • 39% reduction in overseas delivery costs
  • 35% reduction in customer service enquiries
  • 15% year-on-year increase in conversion

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