RingCentral > Case Studies > RingCentral Empowers RE/MAX Agents with Mobile Office Capabilities

RingCentral Empowers RE/MAX Agents with Mobile Office Capabilities

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases
Robots - Wheeled Robots

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services
System Integration

About The Customer

RE/MAX on the Lake and Northwest is a prominent real estate brokerage in Washington State, with six offices in the greater Seattle area. The company was founded in 2011 by Matt van Winkle, a law school graduate who chose to pursue a career in real estate. The firm has over 260 agents and is known for its innovative approach to real estate transactions. Van Winkle's experience as a real estate agent led him to identify significant inefficiencies in the way typical real estate brokerages were run, particularly in their use of technology. This insight led to the adoption of RingCentral's cloud-based communication system, transforming the way the firm operates.

The Challenge

RE/MAX on the Lake and Northwest, one of the largest real estate brokerages in Washington State, was facing significant inefficiencies in its operations. The founder, Matt van Winkle, observed that the real estate industry was lagging behind other sectors in terms of technology adoption, particularly in the use of cloud-based systems to streamline business processes and enhance client relationships. In a business where mobility, agility, and constant connectivity are crucial, the lack of cloud-based technology was a significant drawback. The traditional, premises-based phone system was limiting the firm's potential, tethering the business to a specific location and hindering the anytime, anywhere functionality that was needed to serve clients effectively. Additionally, van Winkle wanted to avoid hiring IT staff to manage and maintain an on-premises PBX system.

The Solution

To overcome these challenges, van Winkle decided to move his phone system and business applications to the cloud. After researching various alternatives to legacy PBX systems, he chose RingCentral, a cloud business communications system that met all his requirements. RingCentral had the best customer reviews for features, quality of service, reliability, and the ability to integrate with business applications. Furthermore, van Winkle and his employees downloaded the RingCentral mobile app on their iOS and Android devices. This enabled them to make and receive voice calls, send and receive faxes, and participate in HD video meetings and conference calls anytime, anywhere. The RingCentral mobile app transformed their mobile devices into mobile offices, providing the flexibility and connectivity needed to serve their clients effectively.

Operational Impact

The implementation of RingCentral's cloud-based communication system has revolutionized the way RE/MAX on the Lake and Northwest operates. The system's mobility and flexibility have allowed agents to take their offices with them wherever they go, providing the anytime, anywhere connectivity crucial to their success. The ability to make and receive calls, send and receive faxes, and participate in HD video meetings and conference calls from any location has significantly improved client satisfaction. The ease of reaching agents has resulted in happier clients and increased productivity among agents. Furthermore, the company has been able to avoid hiring IT staff to manage and maintain an on-premises PBX system, further reducing operational costs.

Quantitative Benefit

Agents at RE/MAX on the Lake and Northwest experienced 40 to 50 percent increases in their sales productivity year over year, thanks to the efficiency and functionality provided by RingCentral.
The company realized cost savings of more than 30 percent by implementing RingCentral, compared to traditional phone systems.
The average agent’s productivity in typical real estate offices using traditional phone systems increases only three percent year over year, highlighting the significant productivity boost provided by RingCentral.