Revitalizing Hertz: Leveraging iCIMS Data for Post-Pandemic Recovery

Hertz is a global car rental giant that faced significant challenges due to the COVID-19 pandemic. With the travel industry's shutdown, 95% of their fleet was grounded, leading to massive layoffs and bankruptcy. The company had to innovate and strategize to rebuild and recover. Hertz is a face-to-face company, and maintaining their workforce in their corporate building was crucial for their success. They also had to ensure pay equality across markets and address the need for more flexible scheduling for part-time workers.

The global car rental giant, Hertz, faced a significant challenge when the COVID-19 pandemic led to a shutdown of the travel industry, grounding 95% of their fleet. The company had to deal with massive layoffs and bankruptcy, which necessitated a strategic and innovative approach to rebuild and recover. The primary challenge was to maintain their workforce in their corporate building, which was crucial for their success story. Additionally, they had to ensure that pay was equal across markets to keep frontline in-person roles filled. They also discovered that part-time workers were interested in more flexible scheduling, and the standard 12-hour shifts at airport locations had become an obstacle for candidates and employees with dependents at home.

Hertz turned to iCIMS Insights reports to respond to these challenges and rebuild their operations. The talent team used iCIMS Insights and their own compensation data to ensure pay equality across markets. They also looked at worker availability numbers and found that part-time workers were interested in more flexible scheduling. To address this, they posted 'pick your own' schedules, which helped fill open positions and increased retention. The iCIMS Insights data also helped validate what they were seeing with their candidate pool, with many openings but not enough applicants. Furthermore, Hertz's field operations team used Insights data in its workforce planning to help forecast future needs. Before posting open roles, the team now incorporates how long it takes a new employee to complete training and become fully functional in a position.

• The use of iCIMS Insights reports allowed Hertz to respond to the challenges posed by the pandemic and rebuild their operations. The data helped them ensure pay equality across markets, fill open positions, and increase retention by offering more flexible scheduling. It also validated their observations about their candidate pool, which had many openings but not enough applicants. Furthermore, the field operations team used the data to forecast future needs and determine how long it takes a new employee to complete training and become fully functional. This strategic use of data has enabled Hertz to recover from the pandemic's impact and plan for the future.

• 95% of Hertz's fleet was grounded due to the pandemic, but they managed to rebuild and recover.

• The implementation of 'pick your own' schedules helped fill open positions and increased retention.

• The use of iCIMS Insights data helped in workforce planning and forecasting future needs.