Precision Medicine Technology Company Scales a Strategic Onboarding Experience for Remote Teams
Company Size
1,000+
Region
- America
Country
- United States
Product
- Genomic sequencing services
- Molecular and therapeutic data analysis
- MindTickle mobile app
Tech Stack
- Mobile app development
- Data analytics
- Cloud-based learning platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
- Life Sciences
Applicable Functions
- Human Resources
- Sales & Marketing
Use Cases
- Remote Collaboration
Services
- Data Science Services
- Training
About The Customer
The company is a leading biotechnology firm that provides genomic sequencing services. It analyzes thousands of molecular and therapeutic data points to empower physicians to make real-time, data-driven decisions. The company has built the world’s largest library of molecular and clinical data. As the company continues to grow, it faces challenges in scaling its onboarding process to match the pace of its growth and the complex and highly technical nature of its products.
The Challenge
The company was facing challenges in scaling its onboarding process to match its rapid growth. The existing in-person training was not maximizing time or resources and was struggling to deliver consistent training to the remote sales team. The continuous product development meant that the training materials quickly became outdated. The company needed an onboarding program that could scale with the business, provide a solid foundation of scientific knowledge, be accessible on demand by the remote sales team, host a detailed subtype library, be easily updated to match product development, and notify and enable salespeople on new regulatory changes.
The Solution
The company implemented a comprehensive blended learning approach to sales readiness. This included over 20 formalized onboarding courses available on a mobile app, presentation, demo and objection handling role-play scenarios, and multiple-choice assessments to ensure comprehension and identify knowledge gaps. The onboarding experience now takes a blended learning approach to readiness, with over twenty courses for at-home study, interactive in-person sessions, and role-play scenarios for application of learned knowledge and concepts. The company also integrated MindTickle into their learning and development programs to ensure a ready salesforce that can scale with its rapidly growing business.
Operational Impact
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