Pierce-AB choose Xtremepush to drive online sale conversions across multiple websites
Company Size
200-1,000
Region
- Europe
Country
- Sweden
Product
- Xtremepush
Tech Stack
- Google Tag Manager
- Google Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- E-Commerce
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Pierce-AB is a leading e-commerce company that started in a garage in 2009 and has since grown to have a global presence with offices in multiple countries. The company operates three brands across multiple websites in Europe. These include 24MX, which caters to Motocross and Enduro fans by offering accessories, spare parts, and clothing; XLMoto, which targets Motorcycle enthusiasts; and Sledstore, which offers a wide range of products for Sledmobile enthusiasts.
The Challenge
Pierce-AB, a major e-commerce player with a presence in 17 markets, faced the challenge of engaging users across multiple domains in multiple languages. They were looking for a single solution provider to add additional digital engagement channels, increase retention on their websites with current customers, re-engage new visitors, and successfully deliver multi-language campaigns across multiple domains for all brands.
The Solution
Pierce-AB chose Xtremepush as their solution provider. Xtremepush provided a multichannel marketing platform that allowed Pierce-AB to manage and send multi-language, multi-channel campaigns for all their brands from one dashboard at speed and scale. The integration with Xtremepush was quick and seamless, thanks to Xtremepush being a certified Google Vendor Partner. This allowed the Xtremepush SDK to be launched into a website via Google Tag Manager within minutes with minimal developer input. The Xtremepush Platform was also integrated with Google Analytics, enabling Pierce-AB to improve their user journeys and identify key segments to re-engage potential and existing customers.
Operational Impact
Quantitative Benefit
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