Technology Category
- Networks & Connectivity - Gateways
Applicable Industries
- Cement
- Telecommunications
Use Cases
- Construction Management
- Infrastructure Inspection
Services
- System Integration
About The Customer
PhoneUnite is a company founded in 2013, with its headquarters in Kansas City, MO. The company offers small and medium-sized businesses a hosted PBX service, aiming to integrate the phone system's inbound and outbound calls. Their vision is to route calls to their customers' mobile phones, in line with the BYOD trend. However, they discovered that their customers also wanted traditional business phones, alongside lower communication costs. Therefore, they sought a solution that could satisfy these diverse needs while also future-proofing their communications infrastructure.
The Challenge
PhoneUnite, a company offering hosted PBX services to small and medium-sized businesses, faced a significant challenge in finding a scalable, pay-as-you-go communications provider to support their growing business. The co-founders, Henry Weber and Bryan Heitman, initially planned to route calls to their customers' mobile phones, aligning with the BYOD (bring your own device) trend. However, they discovered that their customers also desired traditional business phones, alongside lower communication costs. The challenge was to satisfy these customer needs while also future-proofing their communications infrastructure.
The Solution
To address this challenge, PhoneUnite decided to deploy SIP (Session Initiation Protocol), a signaling protocol that allows voice and data to be transmitted over the same channel. This solution simplified their communications infrastructure, reduced costs, and increased flexibility. Moreover, SIP offered the added benefit of future-proofing PhoneUnite's communications infrastructure, as it can handle any kind of media, allowing customers to converge all their communications onto a single platform. However, implementing SIP can be challenging. To avoid potential issues, PhoneUnite chose Twilio SIP. They were already familiar with Twilio's communications API platform as they were using it to connect to the traditional carrier network. They tested Twilio's SIP capabilities for inbound calls and switched over to outbound calling as soon as it became available.
Operational Impact
Quantitative Benefit
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