Celigo > Case Studies > Perfect Keto's Efficiency and Decision-making Enhancement with Celigo’s integrator.io

Perfect Keto's Efficiency and Decision-making Enhancement with Celigo’s integrator.io

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Technology Category
  • Functional Applications - Inventory Management Systems
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Sales & Marketing
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Picking, Sorting & Positioning
Services
  • System Integration
About The Customer
Perfect Keto is a B2C eCommerce company in the health and wellness industry, headquartered in Austin, Texas, USA. The company produces clean, effective supplements that make it easier for individuals to stick to the keto diet and get results faster. They also offer a resource center to educate those interested in trying the keto diet. Founded in 2016, Perfect Keto experienced an exponential growth in sales of over 600% within their first couple of years in business. Their business was initially hosted on Amazon and Shopify storefronts, while managing their financial transactions manually with QuickBooks.
The Challenge
Perfect Keto, a health and wellness company, experienced a rapid growth of over 600% in sales within their first few years of operation. However, this success brought along significant challenges. Despite processing thousands of orders daily and managing 70-100 SKUs, all aspects of their order-to-cash process were performed manually. Transactions had to be exported manually from their Amazon and Shopify storefronts, and their inventory management system was unreliable in syncing data due to constant lags and errors. This resulted in inaccurate inventory reporting. The Director of Finance at Perfect Keto, William Palmer, described their process as a 'slow-motion, snail’s pace close process.' The disjointed systems and manual processes made it impossible for the company to focus on forecasting cash flow and product demand planning, which was crucial for their future business decisions.
The Solution
To address their challenges, Perfect Keto adopted NetSuite for their finance and inventory reporting, replacing Quickbooks and Skubana. However, they needed an integration solution for transparent error handling and automated data syncing in real time. They chose Celigo’s integrator.io for its reporting capabilities, streamlined error handling, and strong support for their ecosystem of NetSuite, 3PL, and external storefronts. Celigo’s consultants customized the implementation to Perfect Keto’s needs, particularly in handling discounts, promos, pricing, and bundling. The transition to the newly integrated systems was smooth, even during their busiest time of the year, the holiday season. Orders are now automatically synced between their Shopify and Amazon storefronts, and their 3PL warehouse, providing complete visibility into inventory levels. Celigo now acts as a centralized repository for all of Perfect Keto’s data, capturing more information than before.
Operational Impact
  • The implementation of Celigo’s integrator.io has drastically improved Perfect Keto's operational efficiency. Orders are now automatically synced between their Shopify and Amazon storefronts, and their 3PL warehouse, providing complete visibility into inventory levels. The company now has real-time data integrity, which allows them to maintain a proactive view of their operations. The finance team now spends most of their time on high-value, strategic initiatives like forecasting cash flow and demand planning. The faster closing time means that they have accurate data to act upon sooner, without any surprises. This has enabled them to make data-driven decisions in real time, enhancing their operational efficiency and strategic planning.
Quantitative Benefit
  • Reduced closing times by two-thirds
  • Saved the controller 15 days per month to work on projects with better returns
  • Saved thousands of dollars from hiring contractors to perform manual data entry

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