Pequeno Príncipe Hospital: Scaling Donations through IoT

Pequeno Príncipe Hospital (HPP) is Brazil's largest children's hospital, founded in 1919. It performs over 288k outpatient consultations and 20k surgeries each year. Along with Pequeno Príncipe Colleges and Pelé Pequeno Principe Research Institute, the hospital integrates the Pequeno Príncipe Complex, a major resource for developing treatments for children and adolescents in Brazil. Around 70% of the hospital’s care is for patients from Brazil’s public healthcare system, the Sistema Único de Saúde (SUS), creating notable financial challenges for the institution. Community support through donations has always been fundamental in ensuring the hospital is able to keep its doors open.

Pequeno Príncipe Hospital (HPP), Brazil's largest children's hospital, faced significant challenges in managing its donation and fundraising operations. The hospital, which provides care for children and adolescents who do not have free access to healthcare, relies heavily on community support and donations. However, the New Projects department, responsible for fundraising, was struggling with outdated processes and systems. For the first decade, they used an outdated CRM, and most internal processes were managed manually. Processes like sales (donations) funnel management, accounts receivable, and customer onboarding were managed separately through spreadsheets, email, and paper documents. As the hospital's operations and the number of donors grew, the decentralized and manual management of these processes became a major bottleneck, causing rework and communication challenges.

In 2017, HPP started using Pipefy, an IoT solution, to improve their efficiency and streamline their processes. Pipefy's flexibility and ease of use allowed the New Projects department to transform into an agile and efficient organization. The team now manages over 40 workflows in their organization, improving communication flows between multiple teams and automating previously manual processes. The fundraising team uses Pipefy to complement their CRM to manage their new investors onboarding workflow. The process begins with prospecting and negotiating with new investors, and once a partnership is sold, the Finance and Investor Relations teams are notified via Pipefy. The Finance team is responsible for creating a contract and processing all accounts receivable, while the Investor Relations team carries out the entire investor onboarding workflow after the deal is closed. Pipefy's flexibility allows the fundraising team to manage each of their task-intensive and unique workflows.

• The implementation of Pipefy has resulted in significant operational improvements for HPP. The New Projects department achieved 100% adoption of automated process orchestration, with all processes managed inside Pipefy. This has led to standardized, centralized, and automated flows, enabling the team to work with efficiency and agility. Pipefy has also helped the HPP team overcome the challenges of remote work imposed by the Covid-19 pandemic. For instance, the process of managing new employee arrival, which was previously handled with printed documents, is now managed end to end with Pipefy. The process of attracting investors also experienced positive results. The hospital's biggest challenge now is to expand the use of Pipefy to other departments, spreading the agile culture throughout the Pequeno Príncipe Complex.

• The team responsible for hiring new employees spends 50% less time on this process thanks to eliminating manual tasks.

• Over the last five years since Pipefy’s implementation, the hospital managed to double the total of funds raised.

• The Finance team reduced their time spent on sales related tasks by 65% by automating tasks.