Patter: A Revolutionary Brand Performance Measurement Tool
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
Services
- Testing & Certification
About The Customer
Patter is designed for companies of all sizes that are looking to measure, monitor, and manage the effectiveness and value of their brand. The platform encourages collaboration, inviting all team members to join and contribute to the brand building experience. Since launching in March, Patter has onboarded over 50 companies, reflecting a diverse customer base. The feedback from these users has been incredibly valuable, and Patter's updates and enhancements directly reflect their needs. The platform is particularly beneficial for early-stage companies that need to iterate quickly and deliver value to their users.
The Challenge
The challenge that Patter aimed to solve was the inability of most companies to measure and assess their brand performance. Branding is a critical component of a company’s success, but many companies lack the tools to effectively monitor and manage their brand's value and effectiveness. Additionally, Patter, being an early-stage company, faced the challenge of slow and expensive development cycles. They initially launched on a React framework with a contracted software engineer developing the UI, but after about 3 months of development, they realized that their development cycles were too slow and too expensive.
The Solution
Patter is a software application that allows companies to measure, monitor, and manage the effectiveness and value of their brand. Users begin by providing a walkthrough of their company, including basic brand information like social handles and logo, and deeper brand insights such as mission, vision, and the company’s origin story. Once the brand profile is complete, companies can begin to reference or share their brand guide. To solve the challenge of slow and expensive development cycles, Patter switched to Bubble, a no-code platform. With Bubble, Patter was able to turn around full features in hours or days, as opposed to weeks or months. This enabled them to maintain their current AWS hosted database by leveraging their APIs, providing them with incredible flexibility on the frontend and business logic while maintaining their existing backend and database.
Operational Impact
Quantitative Benefit
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