Information Builders > Case Studies > Paradies Lagardère Shops Enhances RealTime Merchandising Strategy

Paradies Lagardère Shops Enhances RealTime Merchandising Strategy

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Company Size
1,000+
Region
  • America
Country
  • Canada
  • United States
Product
  • WebFOCUS
  • iWay DataMigrator
  • Active Technologies
  • Performance Management Framework
Tech Stack
  • Oracle database
  • SQL Server database
  • Sybase database
  • GERS merchandising system
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Digital Expertise
  • Productivity Improvements
Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Database Management & Storage
Applicable Industries
  • Retail
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Real-Time Location System (RTLS)
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
  • System Integration
About The Customer
Paradies Lagardère operates more than 550 stores in over 75 markets across the U.S. and Canada. The company has been named “Best Airport Retailer” for the past 16 consecutive years by Airport Revenue News. A family business with more than 50 years of providing first-class service to the traveling public, Paradies Lagardère offers a wide range of products including collectibles, souvenirs, coffee, apparel, jewelry, books, magazines, luggage, handbags, and much more. The company is based in Atlanta, Georgia and also has off-airport retail locations in Orlando, Florida; Atlantic City, New Jersey; Houston, Texas; and Atlanta.
The Challenge
Paradies Lagardère, a retail chain operating in airports across the U.S. and Canada, was looking to streamline its business operations and merchandising procedures. The company wanted to unlock information trapped in its legacy systems and enable advanced data analysis, reporting, and forecasting. The goal was to acquire an enterprise business intelligence (BI) solution that could provide consistent and timely insight into corporate performance, create more accurate forecasts, and help store managers maximize the effectiveness of promotional and merchandising strategies.
The Solution
Paradies Lagardère implemented Information Builders’ WebFOCUS BI and iWay integration solutions to create a BI solution complete with dashboards, scorecards, and geographical representations of data for quick, results-driven decision-making. Non-technical users can monitor high-level metrics or drill down to minute details, with the ability to write once and deliver anywhere, including to smartphones and tablets. A consistent metadata layer enforces data integrity among data marts for sales, inventory management, financial management, and vendor management, driving better business decisions throughout the organization. The company opted for a cloud solution from First Rate, an Information Builders partner that offers hosted, on-demand BI software and services.
Operational Impact
  • Non-technical users can monitor high-level metrics or drill down to minute details, with the ability to write once and deliver anywhere.
  • A consistent metadata layer enforces data integrity among data marts for sales, inventory management, financial management, and vendor management, driving better business decisions throughout the organization.
  • The company has the flexibility to expand the technology footprint quickly as the demand for the BI applications grows, or to contract it in order to conserve resources and cut costs.
Quantitative Benefit
  • 90 percent reduction in the time that merchandising buyers spent gathering and massaging data.

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