Entelo > Case Studies > PagerDuty Boosts Candidate Engagement with Entelo

PagerDuty Boosts Candidate Engagement with Entelo

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Applicable Industries
  • Oil & Gas
Use Cases
  • Supply Chain Visibility
About The Customer
PagerDuty is a leading incident management and event intelligence company. The company is in high growth mode and is constantly seeking top talent to support its growth. In 2016, the company experienced record growth and revenue, which it attributes to the amazing talent it has brought on board. PagerDuty has a strong company culture and sets a high bar for the individuals it brings on board. The company is committed to maintaining a diverse and inclusive culture, which it believes is good for its team and its business. The company's talent team is creative and forward-thinking, always looking for new solutions to make their recruiting more effective.
The Challenge
PagerDuty, a leading incident management and event intelligence company, was facing several challenges in its recruitment process. The company was experiencing underperforming response rates using LinkedIn’s InMail for candidate outreach. There was also a desire to maintain transparency and keep a close eye on recruiting metrics to ensure the effectiveness of their recruitment strategies. Furthermore, PagerDuty had a continued focus on recruiting diverse candidates, which was proving to be a challenge with their existing tools and methods. The company was in high growth mode and needed to attract top talent to continue its growth trajectory. However, the existing recruitment methods were not yielding the desired results, leading to a need for a more effective solution.
The Solution
PagerDuty turned to Entelo to address its recruitment challenges. Entelo provided a platform that allowed PagerDuty to easily track and measure the performance of their recruitment campaigns over time. The platform also offered features that enabled the recruitment team to source candidates from underrepresented groups, aligning with PagerDuty's focus on diversity. The use of personal emails for outreach, facilitated by Entelo, led to a significant increase in candidate engagement rates compared to indirect outreach through InMail. The reporting and metrics available in the Entelo platform provided the recruitment team with visibility into their talent pipeline and the success of their campaigns. This allowed them to be more strategic in their recruitment efforts and to reallocate spend in a more effective manner.
Operational Impact
  • The use of Entelo has led to several operational benefits for PagerDuty. The company has seen a dramatic increase in candidate engagement rates, which has been critical for its recruitment efforts. The visibility provided by the reporting and metrics available in the Entelo platform has been crucial for the recruitment team, allowing them to track the success of their campaigns and make informed decisions. The platform has also enabled the team to source candidates from underrepresented groups, helping them maintain a diverse and inclusive culture. Furthermore, the automation provided by Entelo has helped cut down on the manual workload for the recruiters, making their work more efficient. The company has been able to think outside of the box and embrace new solutions to make their recruiting more effective.
Quantitative Benefit
  • Achieved 50-60% email open rate
  • Achieved 20-35% reply rate
  • Hired over 100 employees in their headquarters location in San Francisco in 2016

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