Optimizing Food Delivery Logistics: A Case Study on Brady Family Ham
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Sensors - GPS
Applicable Industries
- Food & Beverage
- Transportation
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Last Mile Delivery
- Vehicle Telematics
About The Customer
Brady Family Ham is a traditional Irish ham company with a history spanning over 40 years. They have become synonymous with quality products and have won countless awards for their taste and flavor. In recent years, they have offered a popular home delivery service during the holiday season, allowing customers across Ireland to order their hams and turkeys for the traditional Christmas Dinner. In 2020, they saw a surge in online orders due to the pandemic and decided to take control of deliveries themselves to ensure the best customer experience.
The Challenge
Brady Family Ham, a traditional Irish ham company with over 40 years of history, faced a significant challenge in 2020. The company had been offering a popular home delivery service during the holiday season, but the unprecedented demand due to the pandemic put their logistics under strain. The company saw a surge in online orders for their Christmas Hams and Turkeys, much higher than the previous two years. The logistics of delivering chilled, perishable food products presented its unique set of challenges. Brady Family Ham decided to take control of deliveries themselves to ensure the best customer experience. However, they needed a solution that would allow them to manage the entire distribution project efficiently and stress-free.
The Solution
Brady Family Ham turned to SmartRoutes for a solution. They used the Desktop Route Planner to upload their customer orders and associated details from a spreadsheet, automating the creation of routes without having to manually input the information for each order. This saved hours of manual work. They also used SmartRoutes' Zoning feature to create zones specific to each driver's knowledge of a particular area, ensuring that their delivery routes were all assigned within these borders. This capitalized on the existing employee experience. The company also used the SmartRoutes Mobile App to include dispatch notes with each delivery, ensuring the correct products were delivered to each customer. The app also allowed drivers to record photo proof-of-delivery and their own driver notes on deliveries, providing live data on orders. The company also used SmartRoutes to send customers advanced notice of delivery with planned ETA’s, and to track vehicles in real-time.
Operational Impact
Quantitative Benefit
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