Optimized Corporate Shuttle Service for Tech Giant
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Buildings
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Transportation Simulation
About The Customer
The customer in this case study is a multinational tech giant with offices in Sunnyvale and Mountain View, California, and Waterloo, Canada. The company was looking for a way to simplify commuting for its employees and reduce the use of single-occupancy vehicles near its offices. The company is committed to providing efficient and convenient transportation for its employees, and contracted with Via to launch an on-demand, microtransit pilot offering free shared rides to employees at its California campuses. The service was later expanded to the company's Waterloo campus.
The Challenge
A multinational tech giant was seeking a solution to simplify commuting for its employees and reduce the use of single-occupancy vehicles (SOVs) near its offices. The company, with campuses in Sunnyvale and Mountain View, California, and Waterloo, Canada, wanted to sponsor an employee shuttle that would provide efficient and convenient transportation for its employees. The challenge was to design a system that would be able to efficiently transport employees to and from the offices, while also reducing the number of SOVs. The company contracted with Via in December 2019 to launch an on-demand, microtransit pilot offering free shared rides to employees at its California campuses, and later expanded the service to its Waterloo campus in October 2021.
The Solution
Via's solution to the tech giant's challenge was to optimize routing efficiency in two ways. Firstly, the service was designed so that employees who live within 10 miles of the office could request a ride in the app. This allowed for a modest fleet size to efficiently transport employees to and from the offices. Secondly, Via's algorithm prioritized curb-to-curb, rather than door-to-door, pickups and dropoffs to avoid long detours. The first launch in Silicon Valley saw immediate success, with 595 employees taking 7,537 rides within three months. The service also cut SOV commuting to the Sunnyvale office by 13%, according to a Mineta Transportation Institute study. The Waterloo service is also gaining momentum, with 15,000 rides served in the first eight months and approximately 92% of trip requests in Q2 of 2022 resulting in completed rides. A second expansion in Canada is in the works.
Operational Impact
Quantitative Benefit
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