Now, No Load Goes Untracked
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- MacroPoint
- Prophesy Dispatch
Tech Stack
- Real-Time Location Tracking
- ELD/GPS Integration
- TMS Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Fleet Management Systems (FMS)
- Sensors - GPS
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- System Integration
- Software Design & Engineering Services
About The Customer
The Shaker Group is a full-service transportation company that offers a wide range of services, including Air Freight, Expedited Ground, Nationwide Truckload, International Import and Export, and Truck Brokerage. They specialize in expedited, time-sensitive, and trade show shipping, and are driven to fulfill each of their customer’s unique distribution challenges. The company is committed to providing high-quality service and meeting strict tracking requirements, particularly for their brokered freight. With a focus on customer satisfaction and operational efficiency, The Shaker Group aims to stay ahead of the competition by leveraging advanced tracking technologies.
The Challenge
The Shaker Group, a full-service transportation provider, faced significant challenges in tracking their brokered freight. While they could receive and deliver status updates for asset-based shipments, brokered loads often went six to eight hours without any location updates. This lack of real-time tracking was particularly problematic for their expedited and time-sensitive shipments, which accounted for more than 40% of their business. The company needed a solution to meet strict tracking requirements and improve their competitive edge in the market.
The Solution
The Shaker Group deployed MacroPoint, a patented track and trace software, integrated with their Prophesy Dispatch TMS to address their tracking challenges. MacroPoint enables real-time location updates by directly tracking any driver’s cell phone or In-Cab ELD/GPS device. This integration allows The Shaker Group to receive accurate and timely location updates on every shipment, eliminating the need for check calls. The solution provides automated arrival and departure detection, off-schedule monitoring, and breadcrumb mapping, ensuring that all brokered loads are tracked efficiently. This advanced tracking capability has given The Shaker Group a distinct advantage over their competitors, particularly in securing business from clients with stringent tracking requirements.
Operational Impact
Quantitative Benefit
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