Veeva Systems > Case Studies > Novo Nordisk: Embracing Modular Content for Efficient Content Management

Novo Nordisk: Embracing Modular Content for Efficient Content Management

Applicable Industries

Buildings
Cement

Applicable Functions

Product Research & Development

Use Cases

Building Automation & Control
Time Sensitive Networking

Services

Training

About The Customer

Novo Nordisk is a large biopharma company headquartered in Bagsværd, Denmark. The company is known for its culture of innovation and its ability to turn innovative ideas into tangible results. Novo Nordisk was facing a challenge of managing a rapidly growing volume of content and needed to establish new ways of working to manage this effectively. The company was willing to make their plan a reality quickly, as a team, and without waiting for something tangible to come from elsewhere. They were able to secure both executive-level buy-in and bottom-up commitment to drive early adoption and execution of their modular content approach.

The Challenge

Novo Nordisk, a large biopharma company based in Denmark, was grappling with an enormous and rapidly growing volume of content. The company needed to establish new ways of working to manage this content effectively and achieve its business goals. The challenge was not only to secure executive-level buy-in for initiating transformational change but also to ensure bottom-up commitment for early adoption and execution. The company also faced the challenge of managing expectations, particularly in terms of timelines for game-changing innovations. Additionally, Novo Nordisk had to navigate the mindset shift across stakeholders, especially with agencies, and manage the transition to new ways of working.

The Solution

Novo Nordisk adopted a modular content approach, breaking the content into smaller parts, defining the technology foundation, setting up the content taxonomy and templates, and establishing the required collaboration. The company has been on this journey for over two years and continues to learn and adapt. They established a content factory as a single source of truth with Vault PromoMats, and their global brands have adopted modular content. The company also learned that not all content should be modular and that content and campaigns need to be assessed for reuse before adopting such an approach. Novo Nordisk also experimented with modular content reviews for each content category, which helped the transformation happen quickly and fostered healthy competition within teams. The company also recognized the importance of content authoring technology as a foundational element in the transformation.

Operational Impact

The adoption of modular content has transformed the way Novo Nordisk manages its content. The company has been able to scale its transformation culture with modular content, turning innovative ideas into tangible results. The company has also been able to manage expectations better, particularly in terms of timelines for game-changing innovations. The mindset shift across stakeholders, especially with agencies, has been managed effectively, with change management, enablement, and a step-by-step approach to the transition. The company has also been able to foster healthy competition within teams, with everyone able to highlight potential improvements in the process and act upon them. Looking ahead, Novo Nordisk plans to improve content accessibility and partner with Veeva for their next-generation brand portal. The company also plans to leverage data and analytics to measure content use and reuse, time to market, cost avoidance, time savings with lean MLR, and customer satisfaction.

Quantitative Benefit

Managing six times more content at a reduced cost
Adopted the foundational steps at scale
Established the content factory as a single source of truth with Vault PromoMats