Case Studies > Norauto Revs Up Supply Chain Performance With Manhattan Associates

Norauto Revs Up Supply Chain Performance With Manhattan Associates

Customer Company Size

Large Corporate

Region

Europe
America

Country

France
Poland
Spain

Product

Manhattan Warehouse Management
Manhattan Slotting Optimisation
Vocollect Voice-Recognition Technology

Tech Stack

IBM System p
SAP ERP
Voice-Recognition Technology

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Cost Savings
Customer Satisfaction

Technology Category

Functional Applications - Warehouse Management Systems (WMS)
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Inventory Management Systems

Applicable Industries

Automotive
Retail

Applicable Functions

Logistics & Transportation
Warehouse & Inventory Management

Use Cases

Inventory Management
Warehouse Automation
Supply Chain Visibility

Services

System Integration
Software Design & Engineering Services

About The Customer

Norauto, established in 1970, is a leading international company in the European car maintenance and equipment market. With operations in eight countries across Europe and South America, Norauto has experienced significant growth. The company has expanded its portfolio through acquisitions and the launch of discount operator Carter Cash, doubling its revenues and tripling the number of outlets. Norauto relies on five warehouses in France, Spain, and Poland to supply goods to over 350 automotive stores in its core markets.

The Challenge

Norauto’s expensive and inefficient proprietary warehouse system had become obsolete. The company needed to support its growth and replace the outdated system to improve operational productivity, comply with automotive sector tracking standards, and achieve a 99.9% order accuracy in the fulfillment process. The goal was to implement a reliable and upgradable supply chain execution system.

The Solution

Norauto selected Manhattan Associates’ Warehouse Management solution to replace its obsolete system. The solution was deployed at the 13,000m2 Lesquin warehouse in France and integrated seamlessly with Norauto’s SAP ERP system. This integration allowed for efficient data exchange between supply chain execution applications and back-office systems. Additionally, Vocollect’s voice-recognition technology was implemented to enhance picking operations. The combined technologies provided Norauto with the ability to manage the flow of goods across the supply chain, optimize inventory levels, and streamline inbound goods processing.

Operational Impact

Norauto significantly improved the productivity of its distribution facility, enabling the operation to handle up to 60,000 orders per week.
The new system allowed Norauto to eliminate a significant amount of warehouse administration and rationalize the picking process for order preparation.
Order preparation and tracking improved progressively, with a 75% reduction in error rates reported by the 150 stores served by the Lesquin warehouse.
The implementation of Manhattan’s Slotting Optimisation solution improved distribution center velocity by determining the most beneficial placement of goods.
The benefits of the new system extended beyond the warehouse, with improved confidence in the distribution center's ability to prepare orders accurately.

Quantitative Benefit

Norauto reduced errors by 75%.
Order fulfillment accuracy reached 99.9%.
The Lesquin warehouse ramped up its fulfillment capability to 60,000 orders per week.