MK Connect: Revolutionizing Public Transportation in Milton Keynes
Applicable Industries
- Automotive
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Public Transportation Management
- Smart City Operations
About The Customer
The customers of MKConnect are the residents of Milton Keynes, a small city in England. These residents were previously reliant on subsidized bus services for their transportation needs. However, the high cost of these subsidies, especially during the global pandemic, posed a significant challenge. The introduction of MKConnect has provided these residents with a more efficient and cost-effective transportation solution. The service is designed to complement the existing commercial bus network, providing an on-demand solution for trips that cannot be accommodated by the commercial network.
The Challenge
Milton Keynes, a small city located about 50 miles northwest of London, had been grappling with the challenge of promoting public transportation for several decades. The situation worsened in 2020 when the global pandemic caused subsidies on supported bus services to surge from £2 to over £10 per journey. The city was faced with the daunting task of maintaining or even improving the essential supported services while also achieving significant cost savings.
The Solution
In October 2020, Milton Keynes Council, in collaboration with Via, launched MKConnect, a demand-responsive transport service that provided on-demand trips in a pilot area of the city. In April 2021, the council took the bold step of eliminating all subsidized bus services and expanded MKConnect to cover the entire city. The service was designed to complement the commercial bus network and was integrated with it, ensuring passengers only received an on-demand bus proposal if their trip could not be accommodated by the commercial network. MKConnect surpassed all ridership expectations, delivering over 100,000 rides within six months of its launch and currently serving around 5.5K rides per week.
Operational Impact
Quantitative Benefit
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