Bandwidth > Case Studies > McLeod Software Uses Bandwidth Communications API Platform to Enable SMS Communications

McLeod Software Uses Bandwidth Communications API Platform to Enable SMS Communications

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Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • LoadMaster Enterprise Dispatch Software
  • Bandwidth’s communications API
Tech Stack
  • APIs
  • SDKs
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
Services
  • Software Design & Engineering Services
About The Customer
McLeod Software is a leading provider of transportation, brokerage and document management systems. Specifically, their LoadMaster Enterprise Dispatch Software solution is the most advanced enterprise-wide software solution available for asset-based trucking companies. LoadMaster offers a fully integrated dispatch operations management system and a complete native accounting software solution, all in one package from one company. It sets the industry benchmark for ease of use and flexibility and is used by over 600 asset-based trucking companies in North America. Over 28,000 professionals at those 600+ trucking companies use LoadMaster every day.
The Challenge
McLeod Software’s LoadMaster is a leading software solution for asset-based trucking companies. It is used by over 600 companies in North America, with over 28,000 professionals using it daily. However, McLeod’s customers needed an easy way to communicate with their drivers, many of whom do not own smartphones. The drivers were already communicating via text messaging, but the messages were not being captured within the software platform. To integrate these text conversations within the platform, McLeod required a simple set of APIs and SDKs that would automate everything. Since McLeod’s customers install the LoadMaster software on-premise within their organizations, the company also needed a solution that would work within each of its customers’ environments, without fail.
The Solution
The McLeod team determined that Bandwidth’s communications API was the best choice for the company’s on-premise installation requirements and to send and receive text messages to its mobile users. Bandwidth developers worked closely with the McLeod team to create the texting functionality they needed, including some complex and custom event-ordering requirements. Since Bandwidth has both a robust API platform and also commands and controls its own carrier network, it was able to give McLeod both the low pricing it desired and the ease-of-use of a cloud communications API platform.
Operational Impact
  • The new texting functionality frees McLeod customers from having to manually coordinate all of the text messages among various parties and reduces the likelihood of errors.
  • It allows for fast, easy and accurate communication with drivers to provide clear and concise information about their load assignments.
  • Like other LoadMaster features, texting is now fully baked into the software, meaning that every communication event continues to be captured and can be reported on at the touch of a button.

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