McLeod Software and MacroPoint Revolutionize Transportation and Logistics
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- McLeod Software
- MacroPoint
- McLeod PowerBroker Software
Tech Stack
- Mobile Platform
- Real-time Visibility
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Track & Trace of Assets
- Real-Time Location System (RTLS)
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Smokey Point Distributing is a leader in time-sensitive aviation-related transportation. An asset-strong company backed by their logistic services, Smokey Point is a Daseke company, one of the 20 largest flatbed and specialty carriers in North America. They specialize in providing reliable and efficient transportation solutions, particularly for the aviation industry, where timely delivery is crucial. Smokey Point Distributing has built a reputation for excellence in handling complex logistics and ensuring that their clients' needs are met with precision and care.
The Challenge
It has always been very difficult to get accurate and timely location updates on brokered loads. Traditional in-cab solutions are too costly to install and too difficult to deploy to all outside carriers.
The Solution
MacroPoint offers an easy-to-use, affordable mobile platform allowing drivers to share their location and other load information via their existing cell phone. This solution integrates seamlessly with McLeod PowerBroker Software, simplifying the carrier tracking process and reducing manual call volume. The platform provides real-time visibility and 3rd party validated information, ensuring that all drivers are locatable by all parties at any time. The setup is quick, taking just seconds, and it works on all types of phones, including non-smartphones. This integration has significantly enhanced location accuracy and reduced the need for support and check calls, making the operation more efficient.
Operational Impact
Quantitative Benefit
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