Market-leading precision machinery manufacturer increases sales data quality with Mobile CRM
Company Size
1,000+
Region
- America
- Asia
- Europe
Country
- Australia
- Brazil
- China
- Germany
- India
- Japan
- Mexico
- Taiwan
- Thailand
- United Kingdom
- United States
Product
- Resco Mobile CRM
- Microsoft Dynamics CRM 2015 Online
Tech Stack
- Microsoft Dynamics CRM
- Resco Mobile CRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Aerospace
- Automotive
- Electronics
Applicable Functions
- Sales & Marketing
Use Cases
- Remote Asset Management
Services
- System Integration
About The Customer
Australian Numerical Controls and Automation Pty Ltd (ANCA) is the world’s leading manufacturer of tool grinders and computerized numerical control (CNC) systems. Throughout its 40+ year history, the company has developed and delivered exceptional precision machinery and software to customers within manufacturing, automotive, electronics, aerospace, woodworking, medical, and numerous other industries. Founded in 1974 in Melbourne, ANCA employs over 1000 people globally. Of those, 400 are located at the Bayswater North facility headquarters in 7 adjoining factories. Outside of Australia, the company has offices in the UK, Germany, Japan, China, Thailand, Brazil, Mexico, India, Taiwan, and the USA, which are supported by a worldwide network of sales representatives and agents.
The Challenge
ANCA uses Microsoft Dynamics CRM to manage and monitor their global sales process, primarily opportunities, contacts, and accounts. With sales staff all over Australia, Asia, the U.S. and Europe, the CRM system is the obvious link that connects them with headquarters. However, sales representatives do not reside in permanent offices. They spend their time mostly on the road. That meant finding time to access the CRM was difficult and resulted in data often not being up-to-date. Therefore, the company’s back office couldn’t rely on CRM to get an accurate outlook on current and future business.
The Solution
ANCA needed a means of allowing the sales reps an easy way to manage their CRM data. Means that factored in their ever-changing working environment. After testing several other mobile CRM solutions as well, ANCA picked Resco Mobile CRM as the one that best suited their needs. Today, the company’s sales team, travelling on a daily basis to keep personal contact with prospects and customers, has an easy and efficient way to keep the CRM updated – via the Resco app installed on their iPhones/Android phones and iPads.
Operational Impact
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