AppFolio > Case Studies > Leveraging AppFolio Property Manager PLUS for Growth: A Case Study on Sundance Property Management

Leveraging AppFolio Property Manager PLUS for Growth: A Case Study on Sundance Property Management

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Applicable Industries
  • Buildings
  • Education
Applicable Functions
  • Facility Management
  • Maintenance
Use Cases
  • Inventory Management
  • Time Sensitive Networking
Services
  • Training
About The Customer
Sundance Property Management, LLC, founded in 1993, is a property management company that has expanded to include properties in four states including Ohio, Indiana, Kentucky, and South Carolina. They manage a residential portfolio that includes single and multifamily residential, and student housing. Michelle Flores, who has been with Sundance since 2007, works as the vice president of finance at their corporate office in Cincinnati, OH. The company has a goal to manage more than 6,000 units by the end of the year.
The Challenge
Sundance Property Management, established in 1993, manages properties across four states including Ohio, Indiana, Kentucky, and South Carolina. Their portfolio includes single and multifamily residential, and student housing. However, in 2013, after acquiring a large group of multifamily properties, they found that they had outgrown their previous software, Skyline. The software was not cloud-based and lacked the ability to quickly run reports. Every process was manual, requiring the vice president of finance, Michelle Flores, to work three weekends a month to get everything accomplished. The company was at a point where they would have had to cap their growth and decline new business, as they couldn't manage it with their existing software.
The Solution
In 2015, Sundance Property Management decided to switch to AppFolio Property Manager PLUS. This software provided them with the tools they needed to automate their manual processes, allowing them to focus on the growth and success of their business. One of the key processes they streamlined with AppFolio was the leasing flow. The software made it easy to post vacancies online and manage the application process. The entire move-in process could be completed with efficiency, which was beneficial for the company's bottom line. Additionally, AppFolio's Performance Insights allowed them to easily compare the performance of their properties and actuals to budget. This feature enabled them to quickly identify which properties were out of budget and where their teams were underperforming. The software also helped them to differentiate themselves in the market, as many owners and management companies were still using old school methods of property management.
Operational Impact
  • The switch to AppFolio Property Manager PLUS has transformed Sundance Property Management's operations. The software has not only automated their manual processes but also streamlined their leasing flow, making it easier and more efficient. The company has been able to expand into new regions and manage more units without having to increase their workload significantly. The software's modern, innovative technology has given them a competitive edge in the market, making everything easier for their customers and managers. The company has also benefited from AppFolio's training and support, with new staff being trained through the Help Center and support requests being resolved quickly. The software's consistent improvement and development have been a positive experience for the company, allowing them to explore new revenue streams and run an efficient business.
Quantitative Benefit
  • Managed to process over 8,000 online applications
  • Able to manage over 5,000 units
  • Able to quickly run reports and compare property performances

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