Motive > Case Studies > KeepTruckin helps ARL grow, modernize, and improve operating efficiency

KeepTruckin helps ARL grow, modernize, and improve operating efficiency

Motive Logo
Company Size
200-1,000
Region
  • America
Country
  • Canada
  • United States
Product
  • KeepTruckin
Tech Stack
  • Not mentioned
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
Services
  • System Integration
About The Customer
ARL Transport is a company based in Moon Township, Pennsylvania, with a fleet size of 450. The company was founded in 1978 during a time of deregulation in the transportation industry. This deregulation removed government licensing restrictions, allowing individuals to enter the industry as independent terminal agents within a free-market environment. ARL Transport was founded on the premise of providing back office and operations support for these entrepreneurs. The company provides services such as invoice collection, owner-operator payment, and business opportunities. ARL Transport also provides access to a robust computer platform, transportation insurance coverage, and safety and permitting assistance. The company has grown to become one of the biggest intermodal drayage companies in North America, with members throughout the U.S. and Canada.
The Challenge
ARL Transport, a company that provides back office and operations support for entrepreneurs in the transportation industry, was looking for ways to improve safety, compliance, and efficiency for the owner-operators in its network. The company was founded during a time of deregulation in the transportation industry, which opened up opportunities for small entrepreneurs. However, these independent business owners often struggled with the overhead costs and responsibilities of working in logistics. ARL Transport sought to provide support for these owner-operators, but needed a solution that could help improve safety and compliance while also simplifying the onboarding process for new drivers.
The Solution
ARL Transport partnered with KeepTruckin, a fleet management system, to provide an onboarding and compliance solution that supports the network’s drivers. KeepTruckin provides actionable data on safety, helping drivers improve their driving habits and behaviors. The system notes actions such as hard braking, acceleration, and unnecessary lane changes, allowing drivers to make necessary changes to their driving habits. In addition, KeepTruckin's Smart Dashcam provides an eyewitness in the event of a collision, reducing owner-operators’ liability. ARL Transport also provides additional support during the onboarding process, helping drivers become safer and more confident on the road.
Operational Impact
  • ARL Transport has been able to provide better support for the owner-operators in its network, helping them improve their driving habits and behaviors.
  • The company has been able to simplify the onboarding process for new drivers, helping them become safer and more confident on the road.
  • ARL Transport has been able to reduce owner-operators’ liability in the event of a collision, thanks to KeepTruckin's Smart Dashcam.

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