RingCentral > Case Studies > Kapost Enhances Communication and Business Growth with RingCentral

Kapost Enhances Communication and Business Growth with RingCentral

RingCentral Logo
Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Telecommunications
Applicable Functions
  • Sales & Marketing
Use Cases
  • Personnel Tracking & Monitoring
Services
  • System Integration
  • Training
About The Customer
Kapost is a content marketing software company that helps enterprise brands grow their revenue. The company simplifies and centralizes the creation, distribution, and analysis of content across various channels. Marketing teams of all sizes can collaborate on content, manage assets in one platform, organize extensive campaigns, and establish an efficient, process-driven operation. Hundreds of the world's top brands, including Lenovo, AT&T, and VMware, use Kapost to create, publish, and scale their content operation. The company, based in Boulder, Colorado, has 50 employees and serves customers globally.
The Challenge
Kapost, a content marketing software company, was facing significant challenges with its communication system. As the company grew and acquired customers globally, the inconsistency in their phone service became a major issue, particularly for the sales and support teams. The existing phone system was unreliable, leading to frequent dropped calls, which was initially suspected to be a network issue. This unreliable communication system was not only affecting the company's operations but also its growth. The company was also using a third-party service for conferencing, which was restrictive as it did not allow for international calls and had inconsistent and non-private dial-in lines.
The Solution
Kapost turned to RingCentral to stabilize its communication system. RingCentral provided a reliable phone system with features that made communication easy and efficient. Each user could change settings online, add hold music, and easily access call logs. The call forwarding feature reduced the number of missed calls, and the ability to record calls on-demand proved useful for training purposes and case studies. The ease of scalability that RingCentral provided was also a significant advantage for Kapost. Adding lines and ordering new phones became a simple and easy process, enabling the company to manage its communication system without a dedicated IT person. Furthermore, RingCentral's conferencing service provided individual conference bridges, eliminating the concerns about conference calls.
Operational Impact
  • The implementation of RingCentral's phone system has brought about significant operational improvements for Kapost. The staff members now have a reliable communication system that supports their daily operations and business growth. The ability to manage the system without a dedicated IT person has also increased the company's operational efficiency. The call forwarding and on-demand call recording features have enhanced the company's training processes and case studies. Moreover, the conferencing service has increased the staff's confidence in making both individual and conference calls, as they no longer have concerns about the privacy and consistency of dial-in lines.
Quantitative Benefit
  • Significant reduction in dropped calls
  • Increased efficiency in managing communication settings and call logs
  • Ease of scalability with simple process for adding lines and ordering new phones

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.