RingCentral > Case Studies > Kapost Enhances Communication and Business Growth with RingCentral

Kapost Enhances Communication and Business Growth with RingCentral

Technology Category

Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Personnel Tracking & Monitoring

Services

System Integration
Training

About The Customer

Kapost is a content marketing software company that helps enterprise brands grow their revenue. The company simplifies and centralizes the creation, distribution, and analysis of content across various channels. Marketing teams of all sizes can collaborate on content, manage assets in one platform, organize extensive campaigns, and establish an efficient, process-driven operation. Hundreds of the world's top brands, including Lenovo, AT&T, and VMware, use Kapost to create, publish, and scale their content operation. The company, based in Boulder, Colorado, has 50 employees and serves customers globally.

The Challenge

Kapost, a content marketing software company, was facing significant challenges with its communication system. As the company grew and acquired customers globally, the inconsistency in their phone service became a major issue, particularly for the sales and support teams. The existing phone system was unreliable, leading to frequent dropped calls, which was initially suspected to be a network issue. This unreliable communication system was not only affecting the company's operations but also its growth. The company was also using a third-party service for conferencing, which was restrictive as it did not allow for international calls and had inconsistent and non-private dial-in lines.

The Solution

Kapost turned to RingCentral to stabilize its communication system. RingCentral provided a reliable phone system with features that made communication easy and efficient. Each user could change settings online, add hold music, and easily access call logs. The call forwarding feature reduced the number of missed calls, and the ability to record calls on-demand proved useful for training purposes and case studies. The ease of scalability that RingCentral provided was also a significant advantage for Kapost. Adding lines and ordering new phones became a simple and easy process, enabling the company to manage its communication system without a dedicated IT person. Furthermore, RingCentral's conferencing service provided individual conference bridges, eliminating the concerns about conference calls.

Operational Impact

The implementation of RingCentral's phone system has brought about significant operational improvements for Kapost. The staff members now have a reliable communication system that supports their daily operations and business growth. The ability to manage the system without a dedicated IT person has also increased the company's operational efficiency. The call forwarding and on-demand call recording features have enhanced the company's training processes and case studies. Moreover, the conferencing service has increased the staff's confidence in making both individual and conference calls, as they no longer have concerns about the privacy and consistency of dial-in lines.

Quantitative Benefit

Significant reduction in dropped calls
Increased efficiency in managing communication settings and call logs
Ease of scalability with simple process for adding lines and ordering new phones