iOffer Grows Its Business by Improving Website Performance Up to 300%, and Saves Over $100,000 on Infrastructure
Company Size
1,000+
Region
- America
- Asia
- Europe
Country
- China
- United Kingdom
- United States
Product
- Dynamic Web Acceleration
Tech Stack
- Ruby on Rails
- CDN Services
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
iOffer is an online marketplace that serves as an alternative to traditional auction-styled websites. The company was founded in 2001 and is headquartered in San Francisco, California. iOffer provides a platform where buyers and sellers can engage each other in open, honest, and enjoyable information exchanges. The company has a growing global customer base of buyers and sellers who come not only for the commerce, but also for the relaxing and engaging online atmosphere. The site currently serves more than 90 million page views to over 8.2 million unique visitors each month (a total of 11.2 million visitors monthly).
The Challenge
iOffer, an online marketplace, was facing challenges in delivering dynamic applications and content to international locations due to inherent packet loss and latency of the internet. This resulted in slow download times and page load times in excess of three seconds, especially for international users who accounted for more than fifty percent of the site’s visitors each month. The company wanted to improve the delivery of dynamic applications and content to international locations and stand behind its sub-one second performance goal without affecting the bottom line or forcing iOffer to raise its prices. The company considered building an additional data center closer to international site visitors to enhance dynamic website performance, but it was deemed prohibitively expensive.
The Solution
iOffer decided to use CDNetworks' Dynamic Web Acceleration service to improve the delivery of dynamic applications and content to international locations. CDNetworks, the largest CDN with roots in Asia Pacific and local capabilities on five continents, was able to provide a proven acceleration solution using a cloud-based platform that would easily integrate with iOffer’s ecommerce platform. The solution was able to perform in all regions of the world, demonstrate significant application acceleration results, and integrate easily with iOffer’s unique ecommerce platform based on Ruby on Rails. The solution helped iOffer boost performance by 200-300% in the most challenging regions without the burden of building and maintaining their own geographically dispersed data centers.
Operational Impact
Quantitative Benefit
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