Intronis Streamlines Data Management and Boosts Efficiency with RingLead Integration
Customer Company Size
SME
Region
- America
Country
- United States
Product
- RingLead
- Salesforce
Tech Stack
- Salesforce
- RingLead
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
Intronis is a B2B SaaS company that provides cloud backup and disaster recovery software to IT service providers. Their software is used to deploy data protection strategies for small businesses. With 12 years in the industry, Intronis has partnered with 2,000 IT service providers. The company focuses on ensuring that their marketing database is clean, accurate, and continuously growing, which is crucial for their digital marketing efforts.
The Challenge
Intronis faced a significant challenge in managing and cleaning their marketing database. The process of handling new, fresh data and moving it into Salesforce was manual and time-consuming. With various lead scenarios such as new, duplicate, or additional contacts on current accounts, specific steps were required to treat the data effectively in Salesforce. This created a bottleneck, causing problems for both salespeople and marketers due to duplicate records.
The Solution
Intronis implemented RingLead to address their data import bottleneck and duplicate data issues. RingLead seamlessly integrates new data into Salesforce, ensuring no duplicates are created. This allows Intronis to confidently grab new data from various sources and upload it into Salesforce without going through multiple steps. Additionally, RingLead helps salespeople avoid creating duplicates by suggesting other records in the database that might be a good match. RingLead also aids Intronis in targeting companies by searching the web for similar organizations based on their target requirements.
Operational Impact
Quantitative Benefit
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