Bubble Group > Case Studies > Intro2: Revolutionizing Startup Fundraising with IoT

Intro2: Revolutionizing Startup Fundraising with IoT

Technology Category

Infrastructure as a Service (IaaS) - Private Cloud
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement
Equipment & Machinery

Use Cases

Building Automation & Control
Time Sensitive Networking

Services

Data Science Services

About The Customer

Intro2 is designed for startup founders who are looking for a more efficient and effective way to connect with potential investors. These are individuals who are often juggling multiple roles within their startup, from CEO to operations manager, and are looking for ways to streamline the fundraising process. They are likely frustrated with the traditional fundraising model and are seeking a solution that can automate and simplify the process. The users of Intro2 are likely to be tech-savvy individuals who are comfortable using digital platforms and appreciate the power of data science in making strategic decisions.

The Challenge

The traditional startup fundraising model has been a source of frustration for many founders, including Trevor Goss, the founder of Intro2. The process of finding the right investors, creating a target list, navigating through LinkedIn for introductions, and following up on emails is time-consuming and often unproductive. Goss experienced these challenges firsthand while trying to find investors for his previous startup. The struggle to balance the roles of a CEO, operations manager, customer service, revenue generation, product development, and legal affairs further compounded the problem. The lack of a streamlined, efficient, and effective way to connect startups with potential investors was a significant challenge that needed a solution.

The Solution

Intro2 was developed as a solution to the challenges faced by startup founders in the fundraising process. The app, built on Bubble, uses data science to automatically connect startups with the best-matching investors at scale. When a founder signs up and enters details about their startup, Intro2 compares the startup to what each investor on the platform is looking to fund and ranks how well the startup compares to each. The app then sends out introductions to the best possible matches for the startup, in order. If an investor doesn’t respond, Intro2 works down the list and sends an intro to the next best investor, until the founder gets all the introductions they originally wanted. This process transforms startup fundraising from a process into a product, saving founders time and effort.

Operational Impact

Intro2 has transformed the startup fundraising process, turning it from a time-consuming and often frustrating process into a streamlined and efficient product. The app eliminates the need for founders to spend weeks creating a target list of investors, navigating LinkedIn for introductions, and following up on emails. Instead, all of these tasks are automated, allowing founders to focus on other aspects of their startup. Furthermore, the use of data science ensures that introductions are made to the best possible matches for each startup, increasing the chances of successful fundraising. The app has the potential to play a significant role in the growth of startups and small businesses, contributing to economic recovery in the wake of COVID-19.

Quantitative Benefit

Intro2 provides introductions to investors at a cost of around $2 per intro, significantly reducing the cost of the fundraising process.
The app aims to reach 500 users within 3 months, indicating a high level of interest and potential for growth.
Intro2 is currently in Private Beta, demonstrating its development and readiness for use.